Turner Internationals Digital Ventures & Innovation Group and Warner Bros. Digital Networks have announced a joint venture that will see the two media giants launch a new multi-territory movie streaming service, starting in the UK.

FilmStruck, the new platform, will leverage content from both companies to build a broad and diverse catalogue of movies, as well as using their long-standing expertise in programming and curation to engage with consumers. The UK service will launch in association with cinema brand Curzon as FilmStruck Curzon, and will feature a branded area within the service curated by the cinema.

“It is tremendously exciting to see FilmStruck Curzon launching in the UK,” said Philip Mordecai, director of digital ventures at Curzon. “We look forward to collaborating on the curation of the site and introducing this excellent service to our customers across the Curzon group. Our share vision with Turner and Warner Bros. digital teams has enormous potential.”

In addition to a wide variety of films from Warner Bros and Criterion Collection libraries, the platform will feature curated themes, exclusive bonus material including cast interviews, original mini-documentaries and hosted introductions, and original artwork.

The UK launch with Curzon will act as the joint ventures initial market, with a multi-market roll out planned for the next two years. The international expansion of Turners streaming video on-demand service marks part of an ongoing strategy by the firm to establish a presence in this space, and FilmStruck will be the third service now offered by the company, alongside El Plus in Brazil and Toonix in the Nordics.

“Were thrilled to take this significant step together as a joint venture with Warner Bros. Digital Networks, after many years of growing collaboration across various other projects with Warner Bros. as a whole,” said Aksel van der Wal, executive vice president of Turner Internationals Digital Ventures & Innovation Group. “FilmStruck helps us realise a share vision for what we see as a clear gap in the market for film lovers around the world. Were also delighted to be working with a partner of Curzons heritage and prestige.”