Warner Bros

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Warner Bros

Warner Bros. embeds AR experience in YouTube trailer for Scoob!

Viewers watching the Scoob! trailer on the YouTube app are able to take a selfie with Scooby as a puppy

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Warner Bros

Snapchat and Warner Brothers launch first voice-activated promotional lens

Snapchat and Warner Brothers have collaborated to launch the apps first-ever voice-activated lens to promote new movie Shazam!, ahead of its premiere in April. Snapchat users can access the lens

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Warner Bros

Pokémon Go maker Niantic reveals what we can expect from its Harry Potter game

There still isn’t a set date for the release of Niantic’s upcoming Harry Potter augmented reality (AR) mobile game, but the company has now provided more of an insight into

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Warner Bros

AT&T, Ericsson, Intel, WB team up on 5G-powered mixed reality Batman experience

AT&T, Ericsson, Intel and Warner Bros. have teamed up to create a 5G-powered, location-based mixed reality experience featuring DC superhero Batman and one of his longest-running enemies, The Scarecrow. The

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Warner Bros

Uproxx Media Group acquired by Warner Music Group

Uproxx Media Group, the owner of sites including Uproxx, HitFix and Dime, has been acquired by Warner Music Group (WMG). The group, which focuses on entertainment and pop culture news,

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Warner Bros

The latest Harry Potter mobile game lets fans live out their Hogwarts dreams

A new Harry Potter mobile game has arrived but, this time, players get to control their own created character, and finally experience getting accepted into Hogwarts and living life as

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Turner and Warner Bros partner for international streaming service

Turner Internationals Digital Ventures & Innovation Group and Warner Bros. Digital Networks have announced a joint venture that will see the two media giants launch a new multi-territory movie streaming

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Harry Potter headed to mobile for interactive role-playing game

Warner Bros. Interactive Entertainment has signed a licensing agreement with mobile games studio Jam City that will see the two firms partner to create Harry Potter: Hogwarts Mystery, an official

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Warner Bros. and Intel partner for self-driving car entertainment project

Chip-maker Intel  has announced a collaboration with entertainment company Warner Bros. to develop in-cabin, immersive experiences in autonomous vehicle (AV) settings. The companies are creating a first-of-its-kind proof-of-concept car, called the

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Android Pay rolls out update with Justice League bot promotion

An updated version of Googles mobile payment platform, Android Pay, has begun rolling out to users, bringing not just new functionality, but a promotion designed to celebrate the upcoming film

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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