WeTransfer has appointed Dara Nasr to lead advertising at the online transfer company.

He succeeds, outgoing Chief Advertising Officer, Natascha Chamuleau and will report in to Chief Executive Officer Alexandar Vassilev.

Nasr joins the company from Twitter where he spent a decade at the social media platform, most recently holding the position as Managing Director of the UK.

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He started his career at the firm in 2012, where he joined as the Head of UK Sales, before being promoted to Sales Director in 2014.

He joined Twitter from Google, where he was the head of YouTube and Display, a position he held for over five years.

Vassilev said: “Dara is a fantastic fit to lead us to the next phase of growth, bringing a diverse set of skills, an unrivaled track record unlocking major collaborations in the industry and a proven ability to build long-term value.

Nasr added:”WeTransfer has always stood out to me for being uniquely positioned as a content platform and advertising player with its distinct digital billboard and global creative audience.

“The company has built a highly trusted industry proposition, which operates at the heart of the world’s biggest digital trends and has all the right ingredients to define the future of advertising. The opportunity is immense and I’m excited to be at the forefront of building on these foundations with the talented team and bring compelling partnerships for major brands around the world.”