VMO2 partners with ONS to support the UK Government with mobility insights

Virgin Media O2 Business has launched its partnership with the Office for National Statistics (ONS) to provide mobility data.

As a result, the anonymised data, which will be available on the Integrated Data Service (IDS), will be used to support the UK Government’s work at national and local levels, providing insights that reveal population dynamics, travel patterns, and other movement trends.

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The IDS cloud-based platform provides governmental bodies access to a rich data repository, empowering users with valuable information for them to make “data-driven policy decisions” on things such as public health, regional growth, climate change, jobs and skills.

Currently operating in public beta, the IDS platform and data releases will scale at pace over the coming months with a planned pipeline of additional and transformational capability, data, projects and users onboarded, the telecoms giant revealed.

VMO2 Business, Head of AI and Data Insights, Geoff Wappett, said: “We are proud to extend our partnership with the Office for National Statistics (ONS) and to integrate our aggregated and anonymised O2 Motion data into their Integrated Data Service (IDS).

“Generated from billions of daily network events, our mobile data will provide governmental organisations and officials with reliable information to inform their work addressing major societal challenges at pace. Beyond numbers, the IDS platform and our wider work with ONS will ensure quality insights are easily accessible to support data-driven decision making.”