VMO2

VMO2 slashes carbon emissions by 23%
VMO2

VMO2 slashes carbon emissions by 23%

Virgin Media O2 (VMO2) has claimed it is “on track” to achieve net zero carbon emissions across its operations, products and supply chain by the end of 2040 – 10 years ahead of

VMO2 eliminates 65 tonnes of single-use plastic from production
VMO2

VMO2 eliminates 65 tonnes of single-use plastic from production

Virgin Media O2 has successfully eliminated 65 tonnes of single-use plastic from its operations and products since 2021, the telecoms giant has revealed. According to the company, it remains steadfast

VMO2 partners with ONS to support the UK Government with mobility insights
VMO2

VMO2 partners with ONS to support the UK Government with mobility insights

Virgin Media O2 Business has launched its partnership with the Office for National Statistics (ONS) to provide mobility data. As a result, the anonymised data, which will be available on

VMO2 and Hubbub boost £400,000 tech lending scheme with further product donation
VMO2

VMO2 and Hubbub boost £400,000 tech lending scheme with further product donation

Telecoms giant Virgin Media O2 (VMO2) and environmental charity, Hubbub have added to its £400,000 Tech Lending Community (TLC) with the donations of hundreds of tablets and smartphones. In a

VMO2 offers gamers cash to trade unused consoles
VMO2

VMO2 offers gamers cash to trade unused consoles

Virgin Media O2 (VMO2) has enabled customers to trade in their unwanted devices for cash and prevent electronic waste (e-waste). In addition to popular gaming systems from PlayStation, Xbox, Oculus

O2 upgrades brand mascot by tapping AI
VMO2

O2 upgrades brand mascot by tapping AI

Virgin Media O2 has upgraded its brand mascot, Bubl, by using AI, in partnership with VCCP’s AI creative agency, ‘faith’. As a result, the creative agency has launched The Bubl

VMO2 launches 5 year partnership with Skyrise
VMO2

VMO2 launches 5 year partnership with Skyrise

Virgin Media O2 (VMO2) has launched a five-year partnership with Skyrise to provide the telecoms giant with anonymised data for generating marketing insights and bespoke audience design. As a result,

VMO2 rolls out AI tools to combat spam calls
VMO2

VMO2 rolls out AI tools to combat spam calls

Virgin Media O2 (VMO2) has partnered with voice security leader, Hiya to roll out AI-powered spam-fighting and branded calling services. The new partnership will provide the mobile service provider’s customers

VMO2 and Tesco Mobile extends joint venture for 10 years
VMO2

VMO2 and Tesco Mobile extends joint venture for 10 years

Virgin Media O2 and Tesco Mobile have signed a 10-year renewal of their 50/50 joint venture. According to the company, the renewal of the venture reconfirms Virgin Media O2’s position

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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Select the best Customer Engagement tool for you and your customer!

But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research

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