Yahoo has acquired mobile analytics firm and ad network Flurry for a sum that is reportedly in the hundreds of millions of dollars.

Neither company has officially confirmed the price of the deal, but sources cited by TechCrunch put it around the $200-300m mark.

The acquisition seems to be intended to improve Yahoos mobile advertising solutions. Mobile was one of the brighter spots in the Q2 results released by the company last week, more than doubling in a year while overall display ad revenues decreased eight per cent year-on-year.

Flurry will also continue to offer its app insights platform, which is currently used by 170,000 developers, and Yahoo says it will leverage its resources to speed up the delivery of new platforms for the optimisation and monetisation of apps.

In September last year, Flurry CEO Simon Khalaf told Business Insider that an IPO for was inevitable and that the companys “scale is too big for anyone to absorb us”. His stance has obviously altered in the year since.

“As part of Yahoo, Flurry will continue to serve the application developer community in the way we always have, only better,” said Khalaf on todays news. “With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users, and explore new revenue opportunities. Over the last six years we have accomplished a lot on our own, but with Yahoo we are in an even better position to achieve our joint goals.”

Once the deal closes, the Flurry team will remain in its present location and continue operating as normal.

One interesting side effect is that mobile ad firm Millennial Media saw a spike in share prices following the news, with investors presumably hoping the company will be the target of a similar acquisition deal in the near future.