Flurry

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Flurry

Oath introduces unified suite of solutions for marketers and publishers

Oath, Verizon’s digital media subsidiary, has unified its ad tech offering under a single brand, bringing together the advertising and publishing solutions from its media brands. The suite, called Oath

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Flurry

Phablets account for over half of mobile devices in use

Larger smartphones, also known as phablets, continued to increase their popularity in 2017, with over half of all mobile devices in use now belonging in this category, according to Flurrys

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Flurry

Flurry Study Sees Rapid Smartphone Growth in Latin America

With the 2016 Rio Olympics starting today, Flurry has released its first report looking at smartphone and app growth in Latin America. Though the region has been slower to adopt

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Flurry

Time Spent on Mobile More than Doubled in 2015

App usage grew by 58 per cent year-on-year during 2015, and time spent using mobile devices grew by 117 per cent. Thats according to research from Flurry, which singled out

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Flurry

Sweden, Netherlands, UK Lead Mobile Adoption in Europe

Sweden is leading mobile device adoption in Europe, with a penetration rate of 150 per cent, with 14.6m devices in comparison to a population of 9.6m. Thats according to Flurry

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Flurry

US Mobile Usage Increases by 43 Minutes a Day, But Gaming Plummets

The average American spent three hours and 40 minutes per day on mobile devices during Q2 2015, according to a Flurry report. Thats a year-on-year increase of 35 per cent,

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Flurry

Flurry: App Usage Up 77 Per Cent Year-on-year in Asia

The number of mobile app sessions in Asia grew by 77 per cent in the year to April 2015, compared to the previous 12 months, according to new figures from

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Flurry

Yahoo Adds Flurrys App Persona Targeting to Gemini

Yahoo has introduced Flurrys Persona audience groups to the Yahoo Gemini mobile search and native ad marketplace. There are more than 40 Personas available to advertisers, such as Business Travelers

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Flurry

Yahoo Unveils Mobile Developer Suite

Yahoo is currently hosting its first ever Mobile Developer Conference in San Francsico, and as part of the event, has revealed a new suite of services aimed at helping developers

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Flurry

Yahoo Planning Self-Service Ad Platform for Apps

Under the leadership of Marissa Mayer, Yahoo has begun to transform its business into a more mobile-focused company, using canny acquisitions to bring expertise and tech into the firm. Now,

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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