Snapchat has announced an exclusive partnership with Billion Dollar Boy, Influencer, and The Goat Agency in a bid to empower brands to leverage the influence of creators on Snapchat via its Snap Star Collab Studio.

The newly partnered agencies join the existing creator agency Whalar, which will identify the most suitable creators for their campaigns on the social media platform.

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This will also include content for Sponsored Stories and Snap Ads, alongside branded creator-first campaigns. 

As a result, the process will include identifying Snap Stars for brand campaigns based on specific goals, production of content for Sponsored Stories and Snap Ads and managing proposals, contracts payments, and deliverables with Snap Stars.

The move will also include boosting branded creator-first content across Snapchat with paid media.

Snap UK Head of Creative Strategy, Kate Mellett, Snap, said: “Our community of Snap Stars is growing quickly and we want brands and advertisers to benefit from this group of talented creators – so we’re delighted to welcome these exciting and experienced agencies to our roster of partners.’”

Billion Dollar Boy Co-Founder, Thomas Walters added: “Billion Dollar Boy and its clients are excited to partner with Snap.

“The platform’s laser focus on creating genuine connections between users and facilitating brand relationships via the Snap Star Collab Studio offers opportunities for truly authentic brand collaborations with Snap Stars and their audiences. Greater authenticity delivers more effective results. We can’t wait to work together to create ever more engaging ads and closer brand-powered relationships together“.

“This year, Snap’s prioritisation of creators through its Snap Stars program presents an exciting opportunity for brands,” Influencer CEO Ben Jeffries,  continued.

“Influencer is delighted to partner with Snap through the Snap Star Collab Studio, supporting Snap’s commitment to authentic content and being the platform for real moments. This unique approach not only strengthens the connection between creators and their followers but also allows advertisers to align with genuine and relatable content, driving meaningful engagement and fostering brand loyalty.”

Meanwhile, Goat COO, Dafydd Woodward concluded: “We’re excited to join forces with Snap as a preferred agency partner for Snap Star Collab Studio. This partnership symbolises our shared vision of creating compelling, authentic content that deeply resonates with audiences.

“By harnessing our combined expertise and ongoing collaboration, we’re well-equipped to deliver exceptional results for our clients and unlock the full potential of Snapchat’s vibrant creator ecosystem.”