Social Media the First App of the Day for US
- Wednesday, July 29th, 2015
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The first app most US mobile owners open in the morning is a social network, according to an Opera Mediaworks report.
So its perhaps no surprise, that social apps and sites were the clear leader for both traffic and revenue in Q2 2015, accounting for 31.5 per cent of all impressions and 17.7 per cent of revenue on the Mediaworks platform.
Overall, apps lead over mobile web for traffic (56 per cent) and account for the lions share of revenue (71 per cent). 
After taking the biggest share of ad revenue for the first time last quarter, Android has maintained its lead in Q2, with 47.7 per cent of revenues, supported by a 63.7 per cent share of impressions.
