The Future of Mobile

AppNexus Adds LinkedIn to Programmatic Inventory

Tim Maytom

appnexus logoAd tech firm AppNexus has partnered with LinkedIn, enabling advertisers to use the company's Publisher Suite to access display inventory on the professional network and reach more than 450m members.

"We are incredibly excited that LinkedIn has chosen to adopt AppNexus' Publisher Suite to sell LinkedIn display ads," said Brian O'Kelley, CEO of AppNexus. "We see this integration as a tremendous opportunity for programmatic buyers on our platform to access LinkedIn's premium viewable inventory with unmatched professional audience targeting."

AppNexus' core real-time decisioning platform and supported suite of publisher products will enable LinkedIn to harness its audience data, engaging professionals, industry thought leaders and decision-makers in a targeted and privacy-safe way.

"It's a natural evolution of our business to extend our programmatic inventory to the AppNexus platform," said Russell Glass, vice president of product at LinkedIn. "AppNexus will help us build up our programmatic offering through its open APIs, as well as help us meet our goal of connecting more buyers with our premium professional audience."

"As top tier publishers like LinkedIn power more of the internet's highly personalised content, AppNexus is uniquely positioned to enable our clients to leverage data science and algorithms to own, use and learn from their data," said O'Kelley.

"By creating a data loop that drives personalised content and marketing, we're enhancing the online experience and choices of end consumers, while empowering publishers to monetise their content and helping advertisers deliver the right message to the right audience at the right time and cost."

Want to learn more about programmatic buying, and discuss with experts how it can benefit you? Book a place at our Mobile Marketing Programmatic Summit, taking place this week. Click here for more details.