AppNexus Adds LinkedIn to Programmatic Inventory

  • Tuesday, September 27th, 2016
  • Author: Tim Maytom
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appnexus logoAd tech firm AppNexus has partnered with LinkedIn, enabling advertisers to use the companys Publisher Suite to access display inventory on the professional network and reach more than 450m members.

“We are incredibly excited that LinkedIn has chosen to adopt AppNexus Publisher Suite to sell LinkedIn display ads,” said Brian OKelley, CEO of AppNexus. “We see this integration as a tremendous opportunity for programmatic buyers on our platform to access LinkedIns premium viewable inventory with unmatched professional audience targeting.”

AppNexus core real-time decisioning platform and supported suite of publisher products will enable LinkedIn to harness its audience data, engaging professionals, industry thought leaders and decision-makers in a targeted and privacy-safe way.

“Its a natural evolution of our business to extend our programmatic inventory to the AppNexus platform,” said Russell Glass, vice president of product at LinkedIn. “AppNexus will help us build up our programmatic offering through its open APIs, as well as help us meet our goal of connecting more buyers with our premium professional audience.”

“As top tier publishers like LinkedIn power more of the internets highly personalised content, AppNexus is uniquely positioned to enable our clients to leverage data science and algorithms to own, use and learn from their data,” said OKelley.

“By creating a data loop that drives personalised content and marketing, were enhancing the online experience and choices of end consumers, while empowering publishers to monetise their content and helping advertisers deliver the right message to the right audience at the right time and cost.”

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