Mobile Money

DMWF X Mobile Marketing Magazine: What to expect?
Mobile Money

DMWF X Mobile Marketing Magazine: What to expect?

The 2024 Digital Marketing World Forum (DMWF) and Mobile Marketing Magazine have teamed up to deliver insights into mobile marketing and advertising. The partnership, will explore new trends, innovative strategies,

In Pictures: Human Mobile Devices debuts original HMD Collection
Mobile Money

In Pictures: Human Mobile Devices debuts original HMD Collection

Human Mobile Devices, has unveiled its inaugural line of smartphones under the original HMD brand: HMD Pulse Pro, HMD Pulse+, and HMD Pulse. According to HMD CMO, Lars Silberbauer, the

Huawei and Amazon ink multi-year patent licensing deal
Mobile Money

Huawei and Amazon ink multi-year patent licensing deal

Huawei Technologies and technology giant Amazon have inked a multi-year patent licensing deal that resolves litigation between them. As a result, the Chinese telecoms company announced it has ended lawsuits brought against

Vodafone in advance talks to sell Italy business to Swisscom in €8bn deal
Mobile Money

Vodafone in advance talks to sell Italy business to Swisscom in €8bn deal

Vodafone has revealed it is in advance talks to sell its Italian telecoms arm to Swisscom, in a deal that would value the unit at €8bn. According to the telecoms

BT Tower sold to hotel group in £275m deal
Mobile Money

BT Tower sold to hotel group in £275m deal

BT Group has signed a £257 million deal with MCR Hotels to turn the iconic BT Tower into a hotel. The company stated MCR Hotels plans to preserve the tower as

Nokia and Dell extend network cloud transformation partnership
Mobile Money

Nokia and Dell extend network cloud transformation partnership

Nokia and Dell Technologies have extended its strategic partnership to “advance open network architectures in the telecom ecosystem and private 5G use cases among businesses”. As part of the deal,

E& CEO Hatem Dowidar to join Vodafone board despite national security concerns
Mobile Money

E& CEO Hatem Dowidar to join Vodafone board despite national security concerns

The CEO of e&, Hatem Dowidar, will join the board of telecoms giant, Vodafone, with effect from 19 February 2024. Dowidar will join the board as a member of the

‘Bullish’ marketing industry to boost spending in 2024
Mobile Money

‘Bullish’ marketing industry to boost spending in 2024

Marketing leaders in the UK are expected for a “bullish” year, with over 70% planning on boosting digital budgets, new data has revealed. According to findings by content agency No

Vodafone and e& offers operators cross-border managed voice solutions
Mobile Money

Vodafone and e& offers operators cross-border managed voice solutions

Vodafone and its biggest shareholder, e&, have partnered to provide other operators-managed voice solutions in a bid to help meet the growing demand for voice over 4G/5G (VoLTE) services. According

AST SpaceMobile secures $155m funding from Google, AT&T and Vodafone
Mobile Money

AST SpaceMobile secures $155m funding from Google, AT&T and Vodafone

Google, AT&T and Vodafone have invested $155 million in AST SpaceMobile. The company has said the funds will help it accelerate its mission to close the global connectivity gap by

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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