Sustainability

VMO2 ‘on track’ to phase out 3G by 2025
Sustainability

VMO2 ‘on track’ to phase out 3G by 2025

Virgin Media O2 (VMO2) has announced it is “on track” to phase out 3G services in 2025. According to the telecom giant’s Chief Technology Officer, Jeanie York, VMO2 has already

VMO2 urges Brits to donate unwanted smartphones to people in need
Sustainability

VMO2 urges Brits to donate unwanted smartphones to people in need

Virgin Media O2 (VMO2) and environmental charity Hubbub are calling on Brits to donate their old and unused smartphones to those in need. The programme, called Community Calling is designed

Ebay collabs with gaming influencer Alhan Gençay
Sustainability

Ebay collabs with gaming influencer Alhan Gençay

Ebay has partnered with gamer Alhan Gençay to launch the first of its “In Session With” series to spotlight the shared passions of the sneaker and gaming communities. As part

Ebay UK returns as headline sponsor for Love Island
Sustainability

Ebay UK returns as headline sponsor for Love Island

ITV has announced Ebay UK will be returning for another year as Love Island’s headline sponsor. The move marks the marketplaces’ fifth consecutive season in partnership with the broadcaster, spotlighting

Giffgaff shifts away from digital giants to ‘diversifying’ sustainability
Sustainability

Giffgaff shifts away from digital giants to ‘diversifying’ sustainability

Giffgaff has announced plans to “diversify” from some of the “big digital players” moving forward. Speaking about the company’s sustainability efforts at the 2024 Advertising Week Europe conference in London

VMO2 slashes carbon emissions by 23%
Sustainability

VMO2 slashes carbon emissions by 23%

Virgin Media O2 (VMO2) has claimed it is “on track” to achieve net zero carbon emissions across its operations, products and supply chain by the end of 2040 – 10 years ahead of

Ebay launches ‘Turn your nothing into something you love’ campaign
Sustainability

Ebay launches ‘Turn your nothing into something you love’ campaign

Ebay has launched a new campaign, “Turn your nothing into something you love”, showcasing the frustration of having nothing to wear despite a wardrobe full of clothes. Created by the ecommerce giant’s lead

Amazon Rainforest ranks ‘top’ of the world’s richest billionaires
Sustainability

Amazon Rainforest ranks ‘top’ of the world’s richest billionaires

The Amazon Rainforest has taken the top spot of Forbes’ ranking of the world’s richest billionaires in a new advertising campaign by global beauty brand Natura. The move, which was

VMO2 eliminates 65 tonnes of single-use plastic from production
Sustainability

VMO2 eliminates 65 tonnes of single-use plastic from production

Virgin Media O2 has successfully eliminated 65 tonnes of single-use plastic from its operations and products since 2021, the telecoms giant has revealed. According to the company, it remains steadfast

Trainline partners with Glastonbury to promote sustainable travel
Sustainability

Trainline partners with Glastonbury to promote sustainable travel

Trainline has joined forces with Glastonbury Festival to promote sustainable train travel to the summer music festival. The partnership aligns with the travel platform’s ‘I came by train‘ initiative, which aims to highlight

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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