Masterclassing

Curry's launches Christmas campaign across TV, social and VOD

David Murphy

UK electrical retailer Currys has launched a Christmas ad campaign, featuring two ads that put home tech through its festive paces.

Created by AMV BBDO, with media planning and buying led by Spark Foundry, the campaign continues the ‘Ultimate Tech Tests’ series where real-life Curry’s colleagues showcase their expertise by putting tech to the test in entertaining ways, alongside famous faces.

The campaign focuses on Christmas as home, highlighting in individual ads how in-home tech sits at the heart of festivities, and showcasing two product ranges: LG OLED TVs and Google Nest Hub. Each of the ads brings to life the brand mission of ‘helping everyone to enjoy amazing technology’, dramatising the lengths Currys goes to, to ensure it offers the best possible tech to meet its customers’ needs.

The LG campaign runs across TV, VOD, audio and social during November, showcasing the self-lit pixels of the LG OLED TV range. The ad looks to convince an unsuspecting set of child testers that the view shown on a TV is actually a window. When Father Christmas himself turns up on screen will they believe it’s really him looking in? The ad also highlights a Currys promotion offering customers the chance to win their money back when they buy any LG OLED TV. 

The Google Nest campaign runs from November through to late December across VOD, digital and social, kicking off with a 30-second VOD video. It showcases the smart capabilities of the range and its role in making Christmas tasks faster, testing to see if the tech can beat Olympic sprinter, Adam Gemelli, when it comes to turning on the Christmas lights, answering the door and playing music. 

Throughout the festive period, Currys is also running 6-second bumpers and 15-second non-skippable ad formats across YouTube, Facebook and Instagram to drive awareness and consideration. A 15-second animation format will mimic the high street shopping experience to showcase the entire range of google products.