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Global Connected Packaging Summit returns for its second year

Mobile Marketing - Member Content

Back by popular demand, Appetite Creative is proud to present the virtual Global Connected Packaging Summit on Monday 6 and Tuesday 7 July, featuring Technology, Innovation, Packaging and Sustainability experts sharing insights, advice, and topical discussion.

The two-day conference will look at how these fields are being integrated to produce unique and exclusive customer experiences to deliver impactful results for the biggest brands working in the packaging and advertising industry.

The inaugural summit last July featured speakers from businesses including Nestlé, TTE Strategy, Tetra Pak, Greiner Packaging, and Uber for Business. Attended by brands, advertisers, and representatives from the FMCG and packaging sectors looking to understand this new media channel, the session delivered practical advice about how to target audiences, retain and attract customers, tap into sustainability opportunities, and best practices for harnessing connected packaging.

Last year’s keynote speaker Alessio Schiavone, Digital Solutions Manager Europe and Central Asia at Tetra Pak said: “I’m very confident in the future of connected packaging. It’s a must. It’s simply a must. What we have found is that connected packaging is a fantastic and very cost-effective way to get immediate feedback.”

This year’s event will once again be hosted by Jenny Stanley, Managing Director at Creative technology studio, Appetite Creative. Day One will look at the strategy behind connected packaging, future of the digital ad technology, QRS, NFC technologies and the steep rise in demand. Sustainability is a key topic for Day Two, taking a deep dive into how to use connected packaging to help reduce plastic waste, better educate customers, and support net zero targets by tapping into digital transformation. Speakers across the two days include representatives from AB Inbev, Colgate-Palmolive, Avery Dennison, Garcia Carrion, Greiner Packaging and Transcend Packaging Ltd among others.

In a recent survey, Appetite Creative found that two-thirds (59 per cent) of respondents are looking to increase overall investment in digital marketing spend in 2022, with 40 per cent planning to increase this spend up to £15,000. A quarter (26 per cent) are looking to increase annual spend by as much as £30,000.

“It's clear that connected packaging experiences have reached a tipping point and are becoming an increasingly important part of the marketing mix for brands and packaging producers,” said Jenny Stanley, Managing Director at Appetite Creative. “As an efficient and cost-effective way to collect data, develop products and communicate directly with customers in real time, as well as a simple way to improve sustainability credentials, connected packaging has never been so valuable and in demand.”

For more information about the conference which is free of charge and to sign up, visit: https://connectedpackagingsummit.com/agenda