#HelpUkraineSong unveils details of Eurovision for Ukraine physical and digital flash mob

#HelpUkraineSong has announced its official launch. It’s a global grassroots movement which aims to unite the world through music on Eurovision finals day in a musical moment of solidarity for Ukraine, while raising money for children affected by the conflict.

Similar to the NHS clap during the pandemic, #HelpUkraineSong plans to create the world’s biggest ever physical and digital flash mob across the UK during the build up to, and on the day of, Eurovision 2023, on Saturday 13 May 2023, in Liverpool, England. People will come together to perform ‘With A Little Help From My Friends’ by The Beatles at 12 noon BST, and donate to War Child, the only specialist charity for children affected by conflict.

Between now and 13 May, organisations and brands can get involved in a variety of ways, including performing their own rendition of the song with colleagues; amplifying the movement on socials and through their influencer network; or organising their own flashmob event at their public space.

A flagship flash mob is being choreographed by the Museum of Liverpool, adjacent to the Eurovision arena and village. This will be replicated at locations throughout the city, and in communities across the UK, Ukraine, and globally.

Partner organisations include the Science Museum Group; Science & Industry Museum; National Science & Medium Museum; Royal Albert Memorial Museum; RAF Museum; National Portrait Gallery; and Hull and Brighton City Councils.

The idea is a self-initiated, pro-bono activation by creative experience company, Aurora, with the support of National Museums Liverpool, War Child, Ukrainian Ministry of Culture and Information Policy and Hoshva PR & DGTL.

Made possible with the Red Bee Creative’s Twinning initiative, which pairs UK and Ukrainian creative agencies, project organiser Aurora is collaborating with Kyiv-based creative agency Hoshva PR and DGTL to deliver a moment that unites both nations in solidarity.

The movement is backed by the Ukrainian Ministry of Culture and Ukrainian Eurovision artists past and present, plus the Ukraine public. Globally a wave of major musicians, talent and ambassadors are giving it their backing and saying they will support, with details to be revealed in the coming weeks.

The activation will show public solidarity with those affected by the war in Ukraine, and encourage participants to raise funds for War Child so that the charity can continue developing and deploying its life-saving work to protect, educate, and provide for the millions of children impacted by the ongoing war.

Valerie Bounds, Aurora Co-founder and Chief Strategy & Creative Officer, who conceived the idea said: “The eyes of the world will be on Liverpool and the UK as we Eurovision for Ukraine. This is an unprecedented opportunity which everyone can join in with to show our solidarity for Ukraine.”

Oleksandr Tkachenko, Minister of Culture and Information Policy of Ukraine added: “The upholding of our culture is of existential and of fundamental importance to all of the people in Ukraine. We welcome and support unreservedly powerful creative initiatives such as #HelpUkraineSong which bring people together in solidarity for our brave country that fights for freedom values in unprovoked war and demonstrate the unerring international support which is so crucial to our success together.”