Lyft has appointed Brian Irving as its new Chief Marketing Officer.

Irving has over 20 years of experience in building and marketing global technology brands. He most recently held the position of CMO/VP of Marketing of Meta Reality Labs, a position he held for three years.

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Before that he spent a similar amount of time at Eventbrite, having started as Chief Brand Officer before being promoted to CMO in 2019. He has also held senior marketing roles at Airbnb, Google and Apple.

At Google, Irving held the position of Global Brand Director of Google+ before being promoted to Senior Director of Marketing, whereas, at Apple, he was the Director of WW Marketing Communications.

Commenting on his appointment, Irving said: “I grew up in the automotive industry…always fascinated by helping people get places. And now, as a loyal Lyft rider for years, I get to meld my passion for transportation with the technology that helps riders and drivers alike”

“The brand foundations are strong – and yet there is so much more we can do to put the brand into action. Lyft is known for its warmth, likability, and endearing personality.” 

He added: “These are qualities that any other brand would be jealous of, and I am confident in the team’s ability to accelerate the brand connection to even more riders and drivers as we go forward.”