Pinterest offers users to share Pin Boards to other apps

Pinterest has launched a new tool, ‘board sharing’, allowing users to share videos of their favourite boards across different social media platforms including TikTok and Instagram.

According to the social media giant,  the new feature streamlines the process of sharing Pinned content and enables users to include a link for others to explore their entire board on the platform.

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Meanwhile, the company also launched a new option to invite others to explore and engage with in-depth content through a link.

For the launch of board sharing, Pinterest has partnered with notable power Pinners, Avril Lavigne and Tierra Whack to unveil their never-seen-before personal boards.

Using the new feature for the first time, both Lavigne and Whack will be unveiling their unique styles and visions with their fans.

Pinterest Director of Consumer Product Marketing, Rachel Hardy, said: “Gen Z makes up over 40% of our global monthly users on Pinterest and are our most engaged generation, with a significant increase in the number of boards created by Gen Z Pinners compared to last year.

“We are enhancing the board features based on user feedback and, this year, board sharing is one of our critical investments as users value the ability to share their creative processes on different platforms and find inspiration from others.”