Snap has added another company to the mobile measurement program it introduced just over a year ago in the form of Tenjin, a mobile marketing infrastructure firm.

The Snapchat Mobile Measurement Partner program was created to offer advertisers more flexibility and precision in their measurement of ad campaigns by enabling them to utilise mobile tracking services from Snapchat-approved platforms for mobile app install campaigns.

With Tenjin’s addition as a partner, app marketers will be able to use the company’s attribution and analytics platform to ‘optimise their install campaigns’ through Snap Ads, Lenses, and Story Ads.

“With 188m unique users on Snapchat every day, it’s more important than ever for marketers to apply high-quality analytics and growth data to their Snapchat advertising campaigns,” said Christopher Farm, CEO of Tenjin. “We are excited to join forces with Snap Inc. as a Mobile Measurement Partner, allowing marketers to optimise their campaigns for maximum ROI by tracking performance at a depth and granularity that is unprecedented in the industry.”