Eagle Eye

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Eagle Eye

Eagle Eye CEO releases new guide to using digital in brick-and-mortar stores

Tim Mason, CEO of digital marketing technology company Eagle Eye, has released a new book, Omnichannel Retail: How to build winning stores in a digital world, a guide for retailers

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Eagle Eye

Eagle Eye: Retailers need to understand the give-to-get mentality

Eagle Eye, a SaaS platform that provides customer loyalty schemes and digital reward platforms, has released The Digital Imperative, which details the current trends and insights into performance-driven marketing. Through

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Eagle Eye

Eagle Eye to Integrate Flypays Flyt Platform

Flypay, the provider of a mobile payment app for hospitality businesses, has added digital marketing and coupon marketing solutions company Eagle Eye to the list of partners integrating its Flyt

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Movers & Shakers: Eagle Eye, Mindshare, Notonthehighstreet.com, Cause Mobile Wallet and Jack Morton

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,

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Eagle Eye

Toby Carvery Serves Up Multi-Rewards Digital Loyalty App

Restaurant brand Toby Carvery has partnered with software-as-a-service technology provider Eagle Eye to develop a new app that will offer multi-tied rewards to customers, replacing a successful paper stamp card

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Eagle Eye Partners with Nicotinell for Asda Digital Coupon Campaign

Digital promotions company Eagle Eye has partnered with Starcom Mediavest Group to produce a cutting-edge digital campaign for health brand Nicotinell, aimed at enabling them to track online activity through

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Asda Selects Eagle Eye for Digital Coupon Solution

Digital consumer engagement firm Eagle Eye is set to bring its Air digital coupon platform to Asda, integrating it with the existing Asda-Walmart POS solutions within Asda stores. The two-year

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Pub Chain Nicholsons Embraces Digital Loyalty with App

Pub chain and ale specialist Nicholsons has launched an app with a built-in digital stamp card, aiming to encourage its Cask Ale Club members to replace their paper based loyalty

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Awards Preview: Most Effective Use of Payment Technologies

The 2014 Effective Mobile Marketing Awards Ceremony takes place on 27 November in London. Between now and then, we are throwing the spotlight on the finalists in each of the

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Eagle Eye

Awards Preview: Most Effective Smartphone App

The 2014 Effective Mobile Marketing Awards Ceremony takes place just over a month from now on 27 November in London. Every day between now and then, we’ll be previewing the

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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