Barclaycard renews Global partnership for another 5 years

Barclaycard has extended its entertainment partnership with media and entertainment group, Global, for another five years. Following on from an already successful three-year partnership, the financial services company continue as


Tesco Mobile named headline sponsor of The Sports Agents podcast

Tesco Mobile has launched a new collaboration with media and entertainment group, Global to become the headline sponsor of new podcast The Sports Agents. The podcast, hosted by sports broadcasters


Pets at Home launches Heart partnership

Pets at Home has launched a new multi-year campaign with media and entertainment group, Global. Following a competitive pitch, Pets at Home’s media agency, Carat UK, successfully secured exclusive sponsorship


Who is Global’s new Group CEO Simon Pitts?

Media and entertainment group, Global, has named Simon Pitts as its new CEO. He will join Global in Q1 2025, with an exact start to be confirmed in due course,


Global enlists Gabby Logan and Mark Chapman to host Sports Agents podcast

Entertainment group Global has announced the launch of its new podcast, The Sports Agents, starring TV presenters Gabby Logan and Mark Chapman. The move follows on from the success of


Berocca launches Alexa actionable audio ad

Consumers listening to Global radio stations on their Amazon Alexa-powered smart speakers can use voice commands to interact directly with the ad and buy the ‘Berocca Boost’ energy supplement


Leading UK charities to introduce Alexa voice donations

Each of the charities will introduce separate radio advertising campaigns that can be responded to directly via Alexa-enabled devices through voice commands


MTV partners with Global to make its podcast debut

A report on MTV’s partnership with Global to launch a series of podcasts based around TV shows such as Geordie Shore and Celebrity Ex on the Beach


Global launches DAX for digital out of home, rebrands it as the Digital Ad Exchange

A report on how Global has rebranded its DAX (Digital Audio Exchange) advertising platform as the Digital Ad Exchange as it launches it for digital out of home, enabling advertisers to use it to buy digital audio and digital out of home advertising programmatically


Programmatic Lunch 2019: DAX

Bradd Tipler, group head of DAX & digital at Global, discusses digital audio, how programmatic plays into that, and the current state of measurement

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