Google UK has enhanced its range of family-friendly and fertility benefits. From April 2024, the technology giant will offer employees four rounds of IVF for them and their partners, additional
Google is set to enhance transparency and oversight for advertisers within its Search Partner Network. As a result, advertisers using the tech giant Performance Max tool will gain access to
Google DeepMind CEO Demis Hassabis has unveiled plans to relaunch its artificial intelligence image generator as soon as the next “couple of weeks”. This follows the technology giant facing backlash
Reddit has signed to grant Google with exclusive access to its data for use in Search and within its Generative AI projects. The deal reportedly worth $60 million per year,
Pinterest has announced a new ad partnership with Google in a bid to boost its ad revenue. As a result, the technology giant becomes the second third-party ad partner after
Google UK&I Vice President and Managing Director, Debbie Weinstein, has admitted the rise of AI has generated “both excitement and fear about jobs”. Speaking at the 2024 LEAD conference in
The UK Competition and Markets Authority (CMA) has said that Google “cannot proceed with third-party cookie deprecation”, until its concerns are resolved. As a result, the comments could potentially delaying
Google Chief Business Officer, Philipp Schindler, has said the advanced use of AI has not directly contributed to recent layoffs. In a conference call today [31 January 2034], Schindler said:
Google has integrated its AI model, Gemini, into its Google Ads platform in a bid to enhance advertising performance. The tech giant announced its generative AI tools are now available
Google has unveiled plans to invest $1 billion (£790 million) to build a new data centre in Waltham Cross, Hertfordshire, supporting AI innovation. The 33-acre site will bring crucial compute
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research