Google, owned by Alphabet, has overturned a £1.26bn antitrust fine from 2019, which was imposed for restricting competition in online search advertising. This follows a recent loss where the company
The Brandtech Group today announces a powerful collaboration with Google Cloud, integrating their cutting-edge AI models into its industry-leading generative AI marketing platform, Pencil Pro. With its collaboration with Google
Google has decided to halt its plans to phase out third-party cookies, opting instead to introduce a new user choice feature. As a result, the shift in strategy will now
Google has updated its set of guidelines and recommendations to assist developers in integrating AI into their apps. Emphasising testing and responsible use of the tool, the technology giant will now
The parent company of Google, Alphabet has appointed Anat Ashkenazi as its new Chief Financial Officer. Ashkenazi joins the technology giant from pharmaceutical company Eli Lilly, where she was Executive
Google UK has launched a dedicated mobile app to allow users to use its AI tool, Gemini. The technology giant revealed a new Gemini app has launched on its own
AI leaders including Meta, Google, Microsoft and Samsung Electronics have joined forces to guard against the dangers of artificial intelligence. Joining 14 other leading AI and tech companies who have
Google has launched new AI tools to help marketers “think bigger, create bolder and drive results faster”. Speaking at Google Marketing Live (GML) 2024, Vice President & General Manager of Google Ads, Vidhya Srinivasan
Google has announced it is incorporating Generative AI (GenAI) into its search engines for US users. During the technology giant’s annual I/O developer conference, Google CEO, Sundar Pichai revealed the expansion of AI tools
Google has incorporated a range of AI tools already offered in its most advanced smartphones in the upcoming Pixel 8a. The device, which is now available for pre-orders, will now
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support