Matalan

Matalan leverages AI for hyper-localised audio adverts

Home and fashion retailer Matalan has launched an innovative AI-powered audio campaign set to air across both linear and digital channels. The work was developed in collaboration with Havas Media

Matalan

WATCH: Matalan launches multi-million brand campaign in latest value push

Matalan has launched a multi-million-pound brand campaign, “We get you, and we’ve got you”, which centres around the brand’s family approach. In partnership with McCann Manchester, the campaign runs across

Matalan

Matalan becomes first UK retailer to launch GenAI tool into product marketing

Matalan has become the first UK retailer to launch a Generative AI (GenAI) tool to create its product descriptions. In partnership with global digital transformation consultancy Kin + Carta, the

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