Snapchat

Snapchat expands ad offerings with ‘Sponsored snaps’
Snapchat

Snapchat expands ad offerings with ‘Sponsored snaps’

Snapchat has announced it is expanding its ad offerings to capitalise on recent growth in its advertising business, with the launch of Sponsored Snaps. Traditionally, the Snapchat inbox has been

Snapchat follows Google and Meta with ROI Hunter partnership
Snapchat

Snapchat follows Google and Meta with ROI Hunter partnership

Snapchat has announced a new partnership with ROI Hunter, a product performance management (PPM) tool, aimed at providing e-commerce marketers with actionable product insights. Snap is now the third ad

Snap launches AR locker room for summer of sport in Selfridges
Snapchat

Snap launches AR locker room for summer of sport in Selfridges

Snapchat has launched an Augmented Reality (AR) locker room at London’s Selfridges store on Oxford Street in time for the summer of sports. The AR locker room pop-up will be

Snapchat teams up with WBD to revolutionise sports content ahead of Paris Olympics
Snapchat

Snapchat teams up with WBD to revolutionise sports content ahead of Paris Olympics

Snapchat has partnered with Warner Bros. Discovery (WBD) to revolutionise how millions of fans engage with and celebrate sports content ahead of this summer’s sporting events. As a result of

Snapchat unveils new solutions and programs for advertisers
Snapchat

Snapchat unveils new solutions and programs for advertisers

Snapchat has launched a series of new solutions and programs in a bid to reshape the way brands engage with their audiences. As a result, the platform is empowering advertisers to harness its new

Snapchat launches AR ‘Dune: Part Two’ campaign in partnership with Warner Bros
Snapchat

Snapchat launches AR ‘Dune: Part Two’ campaign in partnership with Warner Bros

Snapchat has teamed up with Warner Bros to launch an AR lens, ahead of the release of ‘Dune: Part Two’. The new Lens allows users to become Fremen, a fictional

‘We’re not social media’, warns Snapchat in new campaign
Snapchat

‘We’re not social media’, warns Snapchat in new campaign

Snapchat has launched a new 360 marketing campaign ‘Less Social Media. More Snapchat’, which aims to set itself apart from others in the sector. The 360 marketing campaign includes a

Interview: Snapchat on ‘game-changing’ role in AR advertising
Snapchat

Interview: Snapchat on ‘game-changing’ role in AR advertising

Once best known for its teen-friendly photo and video filters, Snapchat has emerged as a trailblazer in the realm of mobile marketing, offering a unique and authentic platform for users

Snapchat expands in-app parental tools
Snapchat

Snapchat expands in-app parental tools

Snapchat has rolled out new updates to its parental control and supervision tools. As a result, the tool will now make it easier for parents to monitor their kids’ exposure

Snapchat debuts Bitmoji Beauty Drop in partnership with e.l.f Cosmetics
Snapchat

Snapchat debuts Bitmoji Beauty Drop in partnership with e.l.f Cosmetics

Snapchat and e.l.f Cosmetics has launched the first-ever Bitmoji Beauty Drop to showcase the beauty brand products for a limited time. Bitmoji Drops are exclusive digital fashion or beauty items

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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