“Pepsi is generally number one”: Pepsi discusses its recent TikTok football challenge

PepsiCos Director of Digital Transformation & Marketing Capability for Global Beverages, Aman Matharu, discusses the Music Keeps Us Fizzing campaign and TikTok


The Brit Awards partners with TikTok, Amazon Music, Mastercard on digital experiences

A podcast series will be debuted on Amazon Music, while hashtag challenges can be expected on TikTok


Revolution Beauty launches TikTok beauty pageant

The #CreatorRevolution challenge, which has been dubbed ‘a modern-day beauty pageant for the digital age’, is looking to redefine beauty by inviting people from all walks of life to show off their creative flair against three themes and hashtag challenges


Nespresso brings its Talents vertical filmmaking contest to TikTok

For this year’s competition, the theme is ‘Doing is everything’. And Nespresso wants to see the TikTok community show off their creativity and interpret this theme through the #NespressoTalents branded hashtag challenge, which is running alongside the main competition


Football publisher Goal launches NXGN campaign with TikTok

NXGN is an annual celebration of the beautiful game’s best up-and-coming talent from across the world, featuring a 50-strong male and 10-strong female list of players who are ranked based on contributions from hundreds of Goal journalists


TikTok extends brand safety solution to Australia, Canada, and the UK

The ‘TikTok Brand Safety Solution’, previously only available in the US, applies OpenSlate ratings pre-campaign and then video-level reporting to ensure ads are delivered in a brand-safe environment on TikTok


Pepsi gives fans chance to duet with football stars on TikTok

The #PepsiChallenge, developed in partnership with football platform Copa90, encourages fans to demonstrate their own skills and tricks alongside their football favourites in a split-screen video


Walmart to host livestream shopping event on TikTok

The ‘Spring Shop-Along: Beauty Edition’ – kicking off at 9pm EST on Thursday 11 March – will give TikTok users the chance to shop live for items featured in creator content within the app, without having to leave the platform


TikTok launches campaign to highlight underrepresentation of women in music

The #WeAreHere campaign is centred around an ad featuring a soundtrack from Scottish singer-songwriter Nina Nesbitt, which shares statistics such as only 22 per cent of chart music singers being women and that women represent just two per cent of music producers


TikTok rolls out Q&A feature to help creators to engage more with viewers

‘TikTok Q&A’ is a question-and-answer feature that enables users to designate their comments as Q&A questions

More Stories

Video Interviews

Member Content