TikTok’s Global Head of Business Sofia Hernandez has urged the marketing industry to “be creative again”, as the social media giant launched its What’s Next 2024 Trends Report. According to
Ticketmaster and TikTok have expanded their partnership which allows artists to sell tickets to fans directly via the social media app across over 20 countries. As a result of the
Social media platform TikTok has launched its ‘Pulse Premiere’ advertising solution in the UK, securing Sky Sports as its first approved British publisher. TikTok’s ‘Pulse Premiere’ solution allows advertisers to
PepsiCos Director of Digital Transformation & Marketing Capability for Global Beverages, Aman Matharu, discusses the Music Keeps Us Fizzing campaign and TikTok
The #CreatorRevolution challenge, which has been dubbed ‘a modern-day beauty pageant for the digital age’, is looking to redefine beauty by inviting people from all walks of life to show off their creative flair against three themes and hashtag challenges
For this year’s competition, the theme is ‘Doing is everything’. And Nespresso wants to see the TikTok community show off their creativity and interpret this theme through the #NespressoTalents branded hashtag challenge, which is running alongside the main competition
NXGN is an annual celebration of the beautiful game’s best up-and-coming talent from across the world, featuring a 50-strong male and 10-strong female list of players who are ranked based on contributions from hundreds of Goal journalists
The ‘TikTok Brand Safety Solution’, previously only available in the US, applies OpenSlate ratings pre-campaign and then video-level reporting to ensure ads are delivered in a brand-safe environment on TikTok
The #PepsiChallenge, developed in partnership with football platform Copa90, encourages fans to demonstrate their own skills and tricks alongside their football favourites in a split-screen video
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry