TikTok’s Global Head of Marketing Innovations & Development, Jessica Wong, has left the social media giant after five years. Wong joined TikTok in May 2018 as Director of Marketing and
Brits spend more time on TikTok than any other country in the world, new research has revealed. According to the 2024 Digital 2024: The United Kingdom report, Brits spend 49 hours and
TikTok is raising awareness of its online safety features with a new multi-channel campaign running during the 2024 Guinness Six Nations. The campaign calls on the social media giant’s community
TikTok has been announced as the official partner of Team GB and Paralympics GB in the lead-up to Paris 2024. The partnership aims to help Team GB and ParalympicsGB athletes
TikTok has become the latest tech firm to make job cuts laying off at least 60 employees in its sales and advertising division. According to a company spokesperson, the redundancies
TikTok has partnered with Six Nations Rugby to become Official Fans of both the Guinness Men’s and Women’s Six Nations Championships. As a result, the new deal captures everything from
TikTok has rolled out an update to enhance the app experience for viewers on larger devices including tablets and foldables. According to the social media giant, the app is now
TikTok has launched a new campaign which spotlights the journeys of discovery starting on the platform. The ‘It Starts on TikTok’ campaign is the social media giant’s first campaign with
TikTok’s Global Head of Business Sofia Hernandez has urged the marketing industry to “be creative again”, as the social media giant launched its What’s Next 2024 Trends Report. According to
Ticketmaster and TikTok have expanded their partnership which allows artists to sell tickets to fans directly via the social media app across over 20 countries. As a result of the
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research