Waze

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Waze

Waze introduces new ad solutions for small businesses

The updates to Waze Ads Starter aim to make it easier for small businesses to create and manage ad campaigns with Ad Manage

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Waze

Audible gets Waze audio player integration

The integration gives drivers with an Audible membership access to the Amazon-owned platform’s catalogue of more than 600,000 Audible Originals, audiobooks, podcasts, and other audio programmes via the Waze app

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Waze

Waze begins initiative to support small businesses

From 5 December until 7 January 2021, Waze will give business owners the chance to input an address, contact details, and opening hours for their businesses via a form

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Waze

Amazon Music becomes latest Waze audio partner

Amazon Music customers can stream music and podcasts on Waze by opening up the Waze app and tapping the music note icon

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Waze

Dizzee Rascal can now help you get around through Waze

By activating Dizzee Rascal’s voice, drivers will hear references to some of his most popular songs – such as telling users to ‘Fix Up Look Sharp’ for police on the roads and warning them about the ‘Bonkers’ amount of traffic

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Waze

Waze rolls out railroad crossing alerts globally

The feature provides drivers with an alert when they are approaching a railroad crossing

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Waze

Movers and Shakers: Apple, Waze, MediaMath, DoubleVerify, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Waze

Can destination-based marketing guide the route to more informed ads?

Finlay Clark, UK country manager at Waze, discusses how destination marketing takes location-based marketing to the next level Location-based marketing has been a popular alternative to click-capturing tracking for several

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Waze

DJ Khaled can now help you get from A to B on Waze

Father of Asahd album cover DJ Khaled has become the latest celebrity voice to navigate people’s journeys on Waze through a campaign from music streaming service Deezer to promote his

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Waze

BrewDog “hacks” Waze to raise awareness for drunk driving

In order to raise awareness about the risks of drunk driving, brewery BrewDog São Paulo, located in Brazil, partnered with traffic app Waze to remind drivers of past road traffic deaths

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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