Accengage, a mobile CRM and push notification tech provider, has added WhatsApp as one of its customer engagement channels. This means that brands can now engage with customers using push notifications and automated replies through the WhatsApp Business API.

Leveraging the full power of Urban Airship-owned Accengage’s UI for segmentation, personalisation, localised languages, and connections with other business systems, the solution enables enterprises to send non-promotional notifications and automated replies to WhatsApp users who have explicitly given their consent.

“With more than 1.5bn users across 180 countries, WhatsApp offers businesses a rare opportunity to engage more of their customers with meaningful and impactful experiences,” said Patrick Mareuil, former CEO and co-founder of Accengage, now managing director of EMEA at Urban Airship. “We are already seeing fantastic interest from businesses around the world interested in adding WhatsApp as a channel to reach more prospects and customers in moments that really matter to them.”

To accompany the launch of WhatsApp Notifications, Accengage is hosting a webinar to introduce everything you should know about this new communication channel: context, prerequisites, scenarios, how to create your campaigns, etc. The webinar can be viewed in English at 8am or 4pm GMT on Thursday 4 April. There are also Spanish, German, and French sessions at 10am, 12pm, and 2pm respectively.  Click here to register.