US Minor League Baseball rolls out AI chat solution to drive ticket sales

David Murphy

The US Minor League Baseball (MiLB) league has rolled out an AI chat solution powered by Satisfi Labs’ Ticket Sales and Service Assistants. The service is designed to help answer fans’ pre-purchase questions for all 120 MiLB teams, as well as help fans with post-purchase questions such as accessing tickets, refunds, ticket forwarding, and other ticket support questions.

The chat experience answers fans’ ticketing questions by routing inquiries to Satisfi’s AI Assistants behind the scenes. Conversational AI technology allows venues and teams to enable and expand ticket-selling capability, increase ticket discoverability and drive more sales. The partnership also introduces a Mobile Ticket Guide feature that helps customers with tickets access support via a guided conversation. 

“It is imperative that we provide new and relevant opportunities for fans to find tickets and schedule information when planning to attend a game,” said Kurt Hunzeker, MLB’s Vice President of Minor League Business Operations. “As the gameday experience is constantly evolving for sports fans, MiLB continues to be at the forefront of technology making it easier to plan for a fun night at the ballpark.”

MiLB’s expanded partnership with Satisfi Labs originally launched in 2018 with the league’s adoption of Satisfi Lab’s bilingual AI-powered virtual assistant supporting MiLB’s Copa de la Diversión Latino fan engagement platform. At the time, MiLB was the first sports league to enable communication with its fans in both English and Spanish.