Virgin Media has released Hyped, an integrated brand campaign to celebrate new entertainment service Stream. Running throughout the UK for eight weeks across multiple touchpoints, the campaign demonstrates Virgin Media’s commitment to being ‘Better, connected’ by giving customers more flexibility, control and value on their entertainment.

Stream, the latest offering in Virgin Media’s TV line-up, combines TV channels with on-demand apps, streaming subscriptions and movies, offering customers a new way to enjoy entertainment all in one place via a small plug-and-play box powered by Virgin Media’s broadband.

Hyped will appear across multiple formats and leads with a 60 second spot which will premiere during Coronation Street on ITV and Channel 4’s Celebrity Pride Gogglebox. Viewers are taken on a viewing experience to tell them about the benefits of Stream.

Stream will roll out across VOD, OLV, social, digital display and retail, including digital screens. Amy Gilbert, Marketing Director at Virgin Media said: “Stream offers a convenient, flexible and more personal connected entertainment experience, bringing the future of viewing right into our customers’ living rooms. For a truly disruptive proposition, we needed a truly disruptive creative approach, so we’ve taken the idea beyond a TV spot, disrupting viewers in blipverts across ad breaks and in VOD; with a little help from MC Neat. Disruption is part of Virgin Media’s DNA and that’s exactly why it’s at the heart of this campaign.”

Stream is available to both new and existing customers who take a Virgin Media broadband only or broadband and home phone package. Customers can use a 30-day rolling contract so they can add or remove subscriptions every month.