Year in review: Mobile Marketing Magazine’s top stories of 2023
- Friday, December 29th, 2023
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2023 marked another significant year for the mobile marketing industry, from controversial campaigns to the monumental rebranding of Twitter to X.
We round up some of our most-read stories on Mobile Marketing Magazine from 2023 so you can take a look back at some of the biggest news stories from the past year and head into 2024 fully up to speed.
Twitter presses ahead with X rebrand
In July this year, the billionaire owner of Twitter announced that the social media giant would cease to exist in name and that X would be the new “everything” app.
At the time, CEO Linda Yaccarino posted: It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.
“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”
EE boss insists customers are ‘not sentimental’ about losing the BT name
Earlier this month, EE boss Marc Allera revealed customers are “not sentimental” about losing the BT brand following its £12.5 billion acquisition.
“We’re effectively rebranding a national institution,” he said. “Most are aware of the changes and they understand it” claiming the telecoms business has not “seen much resistance”.
Indeed launches Job Jukebox on Spotify
In August, employment website, Indeed partnered with streaming Spotify to launch a ‘Job Jukebox’ in a bid to inspire job seekers’ career paths and help them find their next job, based on their listening habits.
The Job Jukebox analysed Spotify users’ listening data to show them career paths inspired by their musical taste and based on the listening habits of thousands of professionals.
TikTok launches Creativity Program Beta
In September, social media giant TikTok launched its Creativity Program Beta in the UK, US, France, Germany, Japan, Korea and Brazil.
At the time, TikTok UK & Nordics General Manager of Operations & Marketing, James Stafford, said: “We’re committed to introducing new monetisation tools for creators so they can get rewarded for their creativity.
“Designed to help creators generate higher revenue and unlock more real-world opportunities, the Creativity Program Beta joins our growing range of monetisation solutions, including Pulse, Series and Live Subscription and were already seeing it have a meaningful impact.” 
Snap and Vogue launch Vogue x Snapchat: Redefining the Body AR exhibition
Back in January, Snap and Vogue joined forces to bring the augmented reality (AR) exhibition Vogue x Snapchat: Redefining the Body, curated by Edward Enninful OBE, to London.
At the time British Vogue Editor in Chief, Edward Enninful OBE said: “Bringing the quality and vibrancy of the Vogue x Snapchat: Redefining the Body exhibition to London is a joy.
“London is a fashion capital for a reason: we house some of the most exciting, creative and cutting-edge talent the industry has given rise to today. Through curating this unique exhibition, I am reminded once again of the exciting new frontiers fashion has to offer, and with a partner like Snap we are able to push the boundaries on what is possible for our audience to experience.”
Talking personalisation with Burger King
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday.
Spotify CFO exits days after mass layoffs
Spotify’s Chief Financial Officer, Paul Vogel, has announced he will be leaving the streaming platform in March next year, days after the company announced it was laying off almost a fifth of its workforce to cut costs.
In a letter, Founder and CEO Daniel Ek said: “Economic growth has slowed dramatically and capital has become more expensive. Spotify is not an exception to these realities.
“To be blunt, many smart, talented and hard-working people will be departing us.”
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