Burger King Launches First Mobile Coupon Campaign in Germany

Burger King has launched its first mobile couponing campaign, in partnership with Vouchercloud.

To promote the launch of the Little Grilled Chicken product in Germany, the campaign will see a two-for-one offer appearing in the Vouchercloud app when users are near to any of the country’s 672 Burger King outlets.

According to the company, it’s the first time Burger King has outsourced a national coupon campaign in its history.

“We’re delighted that Burger King has chosen us to run their mobile coupon campaign, said Vouchercloud MD Greg Le Tocq. Mobile is an exciting place to be right now and vouchercloud is the perfect platform to promote Burger King’s new products to a young, tech-savvy audience.”

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Gaming & Gambling Early Bird Discount Ends Today

Today is your last chance to buy an Early Bird ticket for this September’s Mobile Gaming and Gambling Summit.

The Mobile Gaming and Gambling Summit will take place on 11 September 2013 at 1 America Square in London. Names already lined up to speak at the event include Paddy Power, Mecca Bingo, Twitter, Metro Play and Betfuze.

Early Bird delegate tickets are available until midnight UK time, and cost just £395 – £100 off the full ticket price. Just click here to book your ticket.

There are also offers available for group bookings: if you buy two or three passes together, you can save 20 per cent by entering discount code GD20; while bookings of four or more can save 30 per cent with code GD30.

If you would like more information please contact lisa.slavin@mobilemarketingmagazine.com or call 020 7183 5285.

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Isis Mobile Wallet Goes Nationwide

Isis, the mCommerce joint venture between US operators AT&T, T-Mobile and Verizon, is rolling out its mobile wallet across the country.

The wallet has been piloted in Austin, Texas and Salt Lake City, Utah, over the last nine months.

The wallet makes payments over NFC, and currently only works on Android handsets, though Isis promises support for iOS, Windows Phone and BB10 later this year. Given that NFC isn’t available on iOS devices, it remains to be seen whether it will use a different technology or this is a hint that Apple might finally be introducing the technology to its next generation of iPhones.

“Over the past nine months, we have proven the power of an open platform, creating an ecosystem of literally hundreds of partners dedicated to making mobile commerce a reality,” said Michael Abbott, chief executive officer, Isis. “As part of our commitment to consumers, we are incorporating feedback from our pilots into the next generation of the Isis Mobile Wallet as we prepare for national availability later this year.”

During the pilots, Isis found that people on average used the wallet more than 10 times per month, and that two-thirds of active users opted in to receive offers and messages from brands.

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The Best Way to Get Glass? Make Friends with an Explorer

Google has begun to expand the availability of its Google Glass wearable devices – though not by much.

The company sent out emails to the Glass owners who bought a device through its ‘Explorer’ early-adoption programme giving them the option of inviting a friend to join the programme.

If you’re desperate to get your hands – or eyes – on a Glass, then, this is your chance. You just need $1,500 to spare, be able to collect from New York, LA or San Fran… and be friends with someone who already owns a pair.

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Facebook Launching TV-style Video Spots?

Facebook is reportedly set to launch video ads, costing advertisers as much as $2.5m (£1.7m) a day.

The ads will appear in users’ feeds and take the form of TV-style 15 second spots, according to Bloomberg, citing two anonymous sources. They are set to cost between $1-2.5m.

It’s not yet clear whether this will be across its desktop and mobile offerings, but with more and more of its userbase – and income – coming from mobile, it would seem unusual to exclude the channel.

Facebook last week reported revenues of $1.6bn for Q2, 2013, 88 per cent of which was accounted for by advertising – with mobile contributing $656m.

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Lock and Load

Locket CEO Yunha Kim explains the company’s lockscreen-takeover ads, and how it hit 10,000 users in 10 hours.

You can listen to the interview below, or download it here.

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OpenTable to Test Mobile Payments in Restaurants

Restaurant reservation service OpenTable is set to pilot mobile payments

Rather than using QR codes or NFC, the system is linked to the diners’ booking, through the OpenTable app. It will enable them to review the bill, adjust the tip and pay for their meal in-app, The New York Times reports.

OpenTable says it doesn’t intend to take a cut of the money – this is just a way of making the service more attractive to users and restaurants.

Pilots will begin in San Francisco before the end of the year, before potentially rolling out to other markets.

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Viber Adds Doodles in a Bid to Outdo Messaging Rivals

Viber has added a doodle feature to its VOIP and messaging app on Android in another bid to outdo a host of similar and successful OTT providers. 

Viber 3.1 for Android also enables users to see when messages have been read, has added support for the Windows desktop and Mac platforms, along with ‘fun new emoticons’. It has also been localised into 16 new languages.

The doodle update, already on offer on rival messaging apps like Snapchat and MessageMe, will be coming to iOS soon. Neat USPs of Viber include the ability to share your big-fingered masterpieces on Facebook, as well as a handy quick reply function via a lockscreen takeover. Viber also enables users to transfer calls from its desktop to mobile apps if you are on your way out the door.

The app, a popular travel companion or a good tool for those who make regular international calls, has proved considerably more popular on the Android platform to date. Today it stands at a not-too-shabby 18th overall in the free app category in Google Play – the company has shied away from both ads and charging for its service so far. Unfortunately, rivals like Facebook and WhatsApp come in at number one and two, with Skype not far behind at number four and Facebook Messenger at 10.

On iOS, where the free apps category is less messaging-heavy, WhatsApp is king at number six, followed by Snapchat at number eight. Skype pips its bitter rival to the post coming in at 32, with Viber placed 34th.

Viber’s CEO revealed in March that the company had passed 200m users. Skype announced at the start of this month that it had 100m Android installs alone.

Looking at their respective places in the charts, and Skype’s considerable headstart, the Microsoft-owned platform seems to be on a faster trajectory towards its 1bn user target than the start-up, which was founded in 2010.

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66 Per Cent of Mobile Shoppers Abandon their Basket

Although 68 per cent of people have already tried to buy something using their smartphone, 66 per cent said they have had to abandon the process because of obstacles they have encountered.

 Jumio and Harris Interactive surveyed more than 2,000 people and found that half of people do not yet feel comfortable with making a mobile purchase, 47 per cent are put off by the length of the process and 23 per cent found the purchase would not go through.

In its customer acquisition whitepaper, Jumio, a mobile payment validation service, suggests strategies like a ‘hold my basket for me’ function to ensure retailers do no lose a sale.

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Two Weeks Left to Enter the Mobile Gaming & Gambling Awards

There are just two weeks left to enter the 2013 Mobile Gaming & Gambling Awards. The Awards are being held in conjunction with the Mobile Gaming & Gambling Summit,  which takes place in London on 11 September.

The Mobile Gaming & Gambling Awards have been created to recognise excellence in mobile marketing among the gaming & gambling community. There are nine categories to salute those operators and their partners who are harnessing the power of mobile devices most successfully. The categories cover apps, mobile sites, mobile advertising, social and in-store mobile activity.

To get involved, download your entry form here, complete it and submit to awards@mobilemarketingmagazine.com before Tuesday 13 August.

A reminder of the categories:

  • Best App Marketing Campaign
  • Best Mobile Advertising Campaign
  • Best User Acquisition Campaign
  • Best Mobile Site
  • Best Smartphone App
  • Best Tablet App
  • Best Mobile/Social Campaign
  • Best Use of Mobile Within a Retail Environment
  • Best White-label Solution

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