Burger King has launched its first mobile couponing campaign, in partnership with Vouchercloud.
To promote the launch of the Little Grilled Chicken product in Germany, the campaign will see a two-for-one offer appearing in the Vouchercloud app when users are near to any of the country’s 672 Burger King outlets.
According to the company, it’s the first time Burger King has outsourced a national coupon campaign in its history.
“We’re delighted that Burger King has chosen us to run their mobile coupon campaign,” said Vouchercloud MD Greg Le Tocq. “Mobile is an exciting place to be right now and vouchercloud is the perfect platform to promote Burger King’s new products to a young, tech-savvy audience.”