Mobile marketing platform provider Brainstorm Mobile Solutions has signed a three year contract with Telefónica to deliver location-based marketing campaigns across its entire global business.

Brainstorms platform has already been used in seven of Telefónicas territories, and the new partnership will see that deployment expanded across its entire operating business in Europe and Latin America.

“Weve seen tremendous change across the advertising landscape in recent years, with personalisation and data coming into play,” said Jason Tunstall, director of mobile advertising at Telefónica. “Technology is fueling this change giving marketing the opportunity to deliver absolute personalisation and ultimately delivering better engagement and accountability.

“The technology platforms we utilise, such as Brainstorms, provide innovative ways for brands to engage with our customers through a range of channels.”

“We are delighted to have won the contract with Telefónica, who are one of the most innovative and exciting companies in the mobile marketing space,” said Donald Stuart, CEO of Brainstorm. “Our platform has almost half a billion users worldwide and has been powering mobile marketing and automated workflow solutions for many years.

“Were looking forward to working alongside Telefónica to develop new and innovative ways for brands to engage with subscribers, bringing multichannel capabilities and location features to marketing and advertising campaigns.”