Instagram has launched its Partners program, a way to help advertisers “find the best-in-class technology partners they need to get great results on our platform”.

The program consists of 40 partners, each picked to complement Instagram’s own marketing tools, including the likes of Adobe, Kenshoo, Hootsuite, Marin Software and Salesforce Marketing Cloud.

The program is split into three areas of expertise. These are ad tech, covering the planning and buying process; community management, helping marketers to interact with and understand the social networks community; and content marketing, covering the creation and sourcing of Instagram-ready content.

“Instagram Partners help solve a wide variety of business challenges — whether it’s driving more installs for a new mobile gaming app, or driving in-store foot-traffic during the holidays,” reads Instagrams launch announcement. “We have partners available to help drive both brand and performance objectives across a wide range of businesses.”