[caption id="attachment_47799" align="alignleft" width="300"] Photograph: Lewis Hilsenteger/Unbox Therapy/YouTube[/caption]
The launch may have seen a record-breaking 10m devices sold in three days, but customers are now complaining that the iPhone 6 and 6 Plus are prone to bending when carried in trouser pockets.
The new devices, Apple's largest ever iPhones, boast an anodised aluminium frame which, while stronger than normal aluminium, may be prone to bending, especially when combined with the larger and thinner dimensions of the phones.
A number of Apple customers have taken to social media to complain about the issue, with many sharing pictures of the damage done. The weak area of the phone appears to be around the volume buttons, where the frame is at its thinnest. While the screen is unlikely to break when the phone initially bends, it often does upon being bent back to a flat profile.
Apple have not yet commented on the issue, and several technology analysts have commented that the responsibility lies with owners to treat the phones carefully, rather than Apple to produce a device that can withstand such forces, especially given public demand for thinner, lighter devices.