360° video

Swiss International Airlines partners with Mindshare and Coffee Labs for AR ad campaign

Swiss International Airlines has collaborated with media agency Mindshare and immersive interactive technology group Coffee Labs to create an augmented reality (AR) and 360- degree video ad campaign that gives

360° video

Paramount Pictures launches 360° ad to promote Mission: Impossible – Fallout

To promote the release of the sixth instalment of the Mission: Impossible film series, Mission: Impossible – Fallout, Paramount Pictures has teamed up with VR ad company OmniVirt to launch

360° video

Disney and OmniVirt launch 360° video ad campaign for Aladdin on Broadway

360° VR/AR ad platform OmniVirt has partnered with Disney and creative agency Serino Coyne to launch a video ad campaign for Broadway musical Aladdin. The ad campaign will be distributed

360° video

Case Study: Mountain Dew uses mobile 360 to direct viewers to #GotHandles VR experience

PepsiCo carbonated soft drink brand Mountain Dew teamed with advertising agency OMD and Immersv, a mobile VR ad platform, to create a mobile 360° experience with its latest ad campaign.

360° video

YouTube is letting creators know what catches the eye in VR videos

YouTube has introduced a way for VR video creators to know what their viewers are focusing on while watching their videos. With heatmaps, creators will be able to see what

360° video

Renault targets professionals with 360 video location-based campaign

Renault has teamed up with media agency Manning Gottlieb OMD and xAD, a location-based marketing company, to deliver a mobile campaign featuring 360 video. The campaign, which is aimed at

360° video

Doctor Who fans can fly the Tardis in BBCs 360 mobile arcade game

Doctor Who fans are being given the chance to pilot the Tardis in the BBC’s first 360 arcade game, Doctor Who Time Vortex 360. The game, designed by Goodboy Digital,

360° video

Facebook hopes to grow 360 video through Blend Media partnership

Facebook is looking to grow the amount of 360° video and VR content published on its social network through a partnership with 360° video and VR network Blend Media. The

360° video

P&Gs Fairy uses 360° technology to show off the power of a single drop

Proctor & Gamble’s washing-up liquid brand Fairy has teamed up with Publicis New York, an advertising and public relations company which is P&G’s lead creative agency, to use 360 technology

360° video

Pizza Hut is taking fans on a 360-degree hunt for its pizza ordering shoes

Earlier this month, Pizza Hut introduced its pizza ordering Pie Tops basketball shoes as part of its partnership with the NCAA. Now, the US pizza chain is giving fans the

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