Three UK has been accused of profiteering from its planned merger with Vodafone after it paid its Hong Kong-listed owner, CK Hutchinson £2 billion. According to trade union Unite, the
Britain’s biggest mobile phone network providers are facing a class action claim that their loyalty customers are being overcharged. According to consumer rights champion and former Citizen’s Advice executive, Justin
The ‘Lingo Bingo’ game, which is part of a larger integrated campaign, aims to reward the common mobile behaviour of ‘second screening’ by asking viewers play a spot of bingo on their mobile devices while watching the show
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
Mobile Marketing had the chance to sit down with Threes Haran Ramachandran to discuss the company’s recent tie-up with Activision to create an immersive Call of Duty 5G gaming experience and what it could mean for the future of home entertainment
Three’s Darran Kolodziej, digital insight manager, and Ruphinder Chahal, eCommerce execution consultant, talk abot the mobile network provider’s digital transformation
Three has become the third of the UK’s ‘Big Four’ mobile network operators to switch on 5G, following EE and Vodafone. Unlike its rivals, Three has decided to start with
The UK’s three biggest mobile network providers have been rated as the worst by customers – with Vodafone finishing bottom of the pile for the eighth year in a row
EE has been confirmed as the UK’s leading mobile network operator based on reliability, speed, data, and call and text performance, according to RootMetrics, IHS Markit’s mobile network performance measurement
EE has been ranked as the number one major mobile network in the UK, although struggles along with fellow networks when it comes to consistent coverage on trains. In P3’s
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research