UK supermarket Asda has launched its first VR campaign, in time for Halloween.

The campaign, devised by Carat UK, centres around a 360° YouTube video created by Happy Finish.  The video follows a group of children around a haunted house filled with Asdas Halloween products – and features YouTubes click-to-buy TrueView cards.

The video, which currently has over 1m views, is supported with a free Google Cardboard giveaway in five Asda stores, as well as paid media.

“Working with Google, YouTube and Carat on trialling a new, fun way to immerse shoppers in our Halloween range has proven to be a real success for us,” said Chris Chalmers, Senior Director, Digital and Direct Communications, Asda. “Our customers are ahead of the curve when it comes to social media and we’ve had a positive reaction from them – we’ve been really impressed with the amount of people that have viewed and interacted with the video so far.”