Advertising

WATCH: On launches ‘Max Energy. Always.’ ad in partnership with Spotify

Running brand, On, has partnered with Spotify for its latest campaign, ‘Max Energy. Always.’, which highlights its Spring 2024 collection and teases the launches of its new Cloudmonster shoes collection.

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WATCH: Currys highlights sustainability in new campaign

Electrical retailer Currys has launched a series of campaigns highlighting its trade-in and recycling initiatives. Created by AMV BBDO and Spark Foundry, the campaign raises awareness of several of its “‘enhanced”

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McDonalds rebrands to ‘WcDonalds’ to bring anime fictional restaurant to life

McDonalds has leaned into anime fandom by launching its ‘WcDonalds’ campaign, bringing the fictional fast-food restaurant to real life, in partnership with creative agency Wieden+Kennedy. ‘WcDonalds’. which features an upside-down

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Pinterest targets advertisers in new ‘P for Performance’ campaign

Pinterest has launched a new international campaign to promote its full suite of products for advertisers. Featuring action-packed mini-movies, the “P is for Performance” campaign demonstrates how ads on the

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CALM tackles taboo around cost-of-living crisis with social media ads

Suicide prevention charity, Campaign Against Living Miserably (CALM), has launched a series tackling the stigma around money worries. In partnership with Great Guns director Calum Macdiarmid and MoneySuperMarket’s ‘Money Talks’

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NatWest launches Team GB sponsorship with new ad

NatWest has launched its first Team GB ad campaign in the run-up to the Paris 2024 Olympics. The new campaign, ‘Whatever your goals, let’s get going’, showcases the power of

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NHS England launches multichannel campaign, ‘The Place To Go’

NHS England has unveiled a new campaign called ‘The Place to Go’, to raise awareness on how pharmacists can now supply prescription-only medicines when clinically appropriate. In partnership with M&C Saatchi,

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Vodafone launches productivity app for SMEs

Vodafone Business has partnered with business management software provider, Vcita, to launch a productivity app to help SMEs compete with larger firms more effectively. According to the telecoms giant, the

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Twitch launches unexpected intermission during live streams with new BHF campaign

The British Heart Foundation (BHF) has launched a new campaign, flatlining live Twitch streams to raise awareness of the consequences of cardiac arrests. In partnership with media agency PHD, the

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WATCH: Horlicks launches first TV ad in 20 years

Horlicks has unveiled its first TV ad campaign in 20 years, in partnership with Sky Media. The month-long campaign, which kicks off from today [19 February 2024], utilises Sky Media’s

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