Advertising Archives - Page 4 of 642 - Mobile Marketing Magazine

Advertising

Direct Line unveils national drink driving awareness campaign

Direct Line has launched a new campaign aimed at raising awareness about the dangers of driving the morning after attending a wedding. As a result, the insurance company has drafted

Advertising

Amazon Rainforest ranks ‘top’ of the world’s richest billionaires

The Amazon Rainforest has taken the top spot of Forbes’ ranking of the world’s richest billionaires in a new advertising campaign by global beauty brand Natura. The move, which was

Advertising

Tesco Mobile named headline sponsor of The Sports Agents podcast

Tesco Mobile has launched a new collaboration with media and entertainment group, Global to become the headline sponsor of new podcast The Sports Agents. The podcast, hosted by sports broadcasters

Advertising

WATCH: NBA spotlights iconic playoff moments in new campaign

The National Basketball Association (NBA) has launched a new campaign to amp up excitement for the NBA Playoffs. As a result, the “Playoff Mode. It’s a Thing” campaign features iconic basketball moments featuring players

Advertising

WATCH: Sprite revives ‘Obey Your Thirst’ campaign

Sprite has reintroduced its Obey Your Thirst campaign for a new generation of consumers. As a result, the new campaign features a fresh TV advert starring NBA Star Anthony Edwards,

Advertising

WATCH: Domino’s promotes £4 lunch menu with ‘high 4’ campaign

Domino’s has unveiled a new integrated campaign to launch its new £4 lunch menu, reinventing the ‘high five’ as ‘high four’. In partnership with advertising agency, VCCP, the pizza chain

Advertising

WATCH: AT&T enlists ‘The Office’ cast in new campaign targeted at small businesses

AT&T has reunited several actors from ‘The Office’ to promote a new platform targeted at small businesses. The campaign, “Sleep with Rain”, features Rainn Wilson, Jenna Fischer, Craig Robinson, Creed

Advertising

WATCH: Tesco Mobile champions community connections in new ad

Tesco Mobile has launched a new brand platform ‘It pays to be connected’ in a bid to showcase the benefits of staying connected to local groups via various group chats-

Advertising

WATCH: Antigua and Barbuda Tourism Authority invites tourists to ‘Be Here’ for cricketing events

Antigua and Barbuda Tourism Authority has launched a new campaign ‘Be Here’, inviting tourists to the major cricketing events set to take place on the twin-islands. The campaign, which rolls-out

Advertising

GiffGaff launches ‘Up to Good Collective Fund’ in partnership with MG OMD

GiffGaff has partnered with media agency MG OMD to launch the ‘Up to Good Collective Fund’, encouraging clients and agency partners to support climate action initiatives. The fund invites to

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Watch now

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

Watch now

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Watch now

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Watch now

Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

Watch now

Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

Watch now

Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

Watch now

Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

Watch now

Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

Watch now

Advertising

Video Interviews

Member Content

Popular Topics

Advertising ➔

AI ➔

Analysis ➔

App Marketing ➔

AR/VR ➔

Beacons ➔

Case Studies ➔

Connected World ➔

Data Privacy ➔

Events ➔

Guest Columns ➔

Hardware ➔

Location ➔

mCommerce ➔

Member Content ➔

Messaging ➔

Metaverse ➔

Mobile Money ➔

News ➔

Social & Influencer Marketing ➔

Stats ➔

Sustainability ➔

Videos ➔

Whitepapers ➔

Resources

Global mobile and digital marketing information, expert advice and updates straight to your inbox

Complete the form below: