Advertising

Roblox taps PubMatic to power video ads

Roblox has partnered with technology company, PubMatic, to enable programmatic media buying of Roblox’s video advertising inventory when it goes live later this year. As a result, the partnership will

Advertising

Powerade enlists Simone Biles to empower athletes to ‘take a pause’ amid run-up to Olympics

Powerade has launched a new campaign focused on supporting athletes’ mental and physical health, in time for the 2024 Summer Olympics in Paris. With the help of gymnast Simone Biles

Advertising

Cleaning company Astonish sponsors new series of The Only Way is Essex

Cleaning company Astonish has announced its sponsorship of reality TV show, The Only Way is Essex (TOWIE), for the next two series. As a result, the company has recreated common

Advertising

Optimum Nutrition launches new campaign announcing Sky Sports partnership

Sky Media has launched a new campaign announcing Optimum Nutrition as the Official Nutrition Partner of Sky Sports. The multi-platform campaign, which is the first TV ad on UK screens,

Advertising

Nationwide embraces AI for clearer messaging amid ad ban

Nationwide has turned to AI to help assist with its communications following two of its adverts being banned for being “misleading”. As a result, the building society has launched a

Advertising

L’Oréal Paris highlights setbacks with celebrity CVs on LinkedIn

L’Oreal Paris has launched its ‘Worth It Resume’ campaign which highlights the setbacks women have faced throughout their lives. As a result, in partnership with creative agency, McCann Paris, the

Advertising

RSPCA unveils integrated ad showcasing first rebrand in over 50 years

Animal welfare charity RSPCA has launched an integrated campaign showcasing its first major rebrand in over 50 years. In partnership with creative agency AMV BBDO and Jones Knowles Ritchie, the

Advertising

Puma teams up with Neymar and Grealish to launch ‘Forever. Faster’ campaign

Puma has unveiled its first worldwide campaign in a decade highlighting its connection with speed and elite performances. The 90-second campaign, ‘Forever. Faster’, features a raft of sports personalities including

Advertising

McDonald’s UK launches OOH campaign highlighting the anticipation of McDelivery

McDonald’s UK has launched a new campaign showcasing the anticipation that customers have while waiting for a McDelivery. The campaign, shot by renowned photographer William Green, builds on the fast

Advertising

Old El Paso launches multi-million partnership with Team GB ahead of 2024 Paris Olympics

Old El Paso has partnered with Team GB to launch a new multi-million pound campaign ahead of the Paris Olympics. The 30-second film, ‘Make Some Noise For Your Home Team’,

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