Advertising Archives - Page 513 of 643 - Mobile Marketing Magazine

Advertising

Tango pays homage to advertising heritage in new social-first ad

Britvic-owned soft drink brand Tango has launched a new campaign, ‘Warden’, paying homage to its iconic advertising heritage. Developed by creative agency VCCP and produced by Girl&Bear, the campaign features a 30-second

Advertising

Barclaycard renews Global partnership for another 5 years

Barclaycard has extended its entertainment partnership with media and entertainment group, Global, for another five years. Following on from an already successful three-year partnership, the financial services company continue as

Advertising

Sports Direct named official title partner of HYROX Champions

Sports Direct has been named the official title partner of fitness competition HYROX. Ahead of the event, taking place this weekend [4 May 2024-6 May 2024], the retailer will host

Advertising

Ebay launches ‘Turn your nothing into something you love’ campaign

Ebay has launched a new campaign, “Turn your nothing into something you love”, showcasing the frustration of having nothing to wear despite a wardrobe full of clothes. Created by the ecommerce giant’s lead

Advertising

iD Mobile sponsors E4 Bright Entertainment

iD Mobile has launched a new landmark deal secured by Channel 4 to sponsor E4 Bright Entertainment. From today (1 May), the virtual network operator will sponsor content from E4

Advertising

Direct Line unveils national drink driving awareness campaign

Direct Line has launched a new campaign aimed at raising awareness about the dangers of driving the morning after attending a wedding. As a result, the insurance company has drafted

Advertising

Amazon Rainforest ranks ‘top’ of the world’s richest billionaires

The Amazon Rainforest has taken the top spot of Forbes’ ranking of the world’s richest billionaires in a new advertising campaign by global beauty brand Natura. The move, which was

Advertising

Tesco Mobile named headline sponsor of The Sports Agents podcast

Tesco Mobile has launched a new collaboration with media and entertainment group, Global to become the headline sponsor of new podcast The Sports Agents. The podcast, hosted by sports broadcasters

Advertising

WATCH: NBA spotlights iconic playoff moments in new campaign

The National Basketball Association (NBA) has launched a new campaign to amp up excitement for the NBA Playoffs. As a result, the “Playoff Mode. It’s a Thing” campaign features iconic basketball moments featuring players

Advertising

WATCH: Sprite revives ‘Obey Your Thirst’ campaign

Sprite has reintroduced its Obey Your Thirst campaign for a new generation of consumers. As a result, the new campaign features a fresh TV advert starring NBA Star Anthony Edwards,

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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