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WATCH: Antigua and Barbuda Tourism Authority invites tourists to ‘Be Here’ for cricketing events

Antigua and Barbuda Tourism Authority has launched a new campaign ‘Be Here’, inviting tourists to the major cricketing events set to take place on the twin-islands. The campaign, which rolls-out

Advertising

GiffGaff launches ‘Up to Good Collective Fund’ in partnership with MG OMD

GiffGaff has partnered with media agency MG OMD to launch the ‘Up to Good Collective Fund’, encouraging clients and agency partners to support climate action initiatives. The fund invites to

Advertising

Visa tackles online hate in new Women’s Football campaign

Visa has launched a new campaign ‘Visa Pep Talks’ tackling online hate in Women’s Football, in time for the UEFA Women’s Champions League. The digital payments company and sponsor of

Advertising

WATCH: England Respect enlists Saka in new ‘It starts with You’ campaign

England Respect has launched a new campaign, “It Starts with You”, starring Arsenal player Bukayo Saka. The content series, which showcases the role of coaches in a positive environment in

Advertising

Smirnoff ices out US landmarks in new campaign amid music festival season

Smirnoff Ice has unveiled a new campaign centred around the message that “Smirnoff Ice Surpr-ices are coming” in time for festival season. As a result, the Diageo-owned brand has “iced out”

Advertising

My Life My Say enlists infleuncers to tackle Gen Z political disinterest

Charity My Life My Say has partnered with Ogilvy UK to encourage Gen Z Brits to to vote ahead of the upcoming voter registration deadline on 2 May 2024 in

Advertising

Lovehoney redefines pleasure in new OOH campaign

Lovehoney has launched a new out-of-home (OOH) campaign showcasing everyday household items Brits turn to for pleasure. The ‘Not a Sex Toy’ campaign features items such as cucumbers, toothbrushes and

Advertising

Revolut launches ‘The Future of Money’ campaign

Global fintech app Revolut has launched its first campaign by creative agency, Anomaly, titled ‘The Future of Money’. The campaign showcases the innovative product offerings of Revolut and highlights the

Advertising

WATCH: NatWest collaborates with Team GB stars in new campaign

NatWest has launched a new campaign featuring Team GB stars, Sir Chris Hoy, Max Whitlock OBE and Emily Campbell, in the run-up to the 2024 Paris Olympics. The campaign, created

Advertising

Dairylea partners with Trainline to revolutionise children’s play

Dairylea has partnered with Trainline to launch a new campaign showcasing the importance of unstructured children’s play. Created by VCCP London, Publicis Media and Channel, the new campaign titled ‘Dairylea

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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