Advertising

Klarna rebrands Shaquille O’Neal as ‘Shaquille O’Deal’ for festive campaign
Advertising

Klarna rebrands Shaquille O’Neal as ‘Shaquille O’Deal’ for festive campaign

Basketball icon Shaquille O’Neal has been rebranded as Shaquille O’Deal for Klarna’s upcoming major Christmas campaign, highlighting special festive offers. The festive campaign will feature the former Lakers star in

Very Group unveils new retail media platform to harness customer data
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Very Group unveils new retail media platform to harness customer data

Online retailer The Very Group has revamped its retail media strategy in collaboration with SMG, aiming to position itself as the top choice for brands. In this initiative, the parent

ITV aims to recover lost ad revenue with new affiliate marketing tool
Advertising

ITV aims to recover lost ad revenue with new affiliate marketing tool

ITV is taking steps to recover lost advertising revenue by launching its new consumer-focused affiliate marketing platform and online shopping tool, ITV Kerching. Powered by Kindred, the browser extension helps

Mercury Holidays hires first CMO
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Mercury Holidays hires first CMO

Mercury Holidays has named Christian Armond as its first Chief Marketing Officer.  Armond will focus on developing the travel company’s digital marketing, with an emphasis on performance-driven strategies. With extensive

Restaurant Brands International names Jerry Daykin as first head of global media 
Advertising

Restaurant Brands International names Jerry Daykin as first head of global media 

Jerry Daykin has been appointed as the Head of International Media at Restaurant Brands International, overseeing Burger King, Popeyes, Tim Hortons, and Firehouse Subs.  This one-year contract position is a

ASA teams with meerkats for ‘Simples’ ad trust message
Advertising

ASA teams with meerkats for ‘Simples’ ad trust message

The Advertising Standards Authority (ASA) has teamed up with Compare the Market’s famous meerkats and Acast for a new campaign aimed at boosting public trust in advertising. Building on past

Shape History launches £150m ad
Advertising

Shape History launches £150m ad

Shape History has unveiled a £150m campaign aimed at promoting the Royal Academy of Engineering’s Green Future Fellowships (GFF) programme. At the forefront of the campaign is a hero video

Cypher Games raises $10M in new funding round
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Cypher Games raises $10M in new funding round

Mobile developer Cypher Games has secured $10 million in its latest funding round. According to the company, the move marks a significant milestone as it works on its “very first

Qatar Airways unveils AI-powered rom-com ad
Advertising

Qatar Airways unveils AI-powered rom-com ad

Qatar Airways has launched a creative new campaign that offers the chance to insert an AI avatar of yourself into a rom-com-inspired blockbuster. Created by the global agency McCann Worldgroup,

Midnight Society lays off significant number of staff
Advertising

Midnight Society lays off significant number of staff

Midnight Society has announced layoffs for a “significant” number of staff members. According to PC Gamer, the developer said that the layoffs were due to “multiple unexpected challenges in recent

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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