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Team GB appoints Global as Official Audio Partner for Paris 2024

Global has become the Official Audio Partner of Team GB for the 2024 Paris Olympics. As part of the partnership, the media and entertainment company will be broadcasting live from

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Elon Musk attempts to rebuild advertiser relationships following ‘go f**k yourself’ comment 

The owner of X, formally known as Twitter, Elon Musk has clarified a controversial comment he made telling advertisers to “go fuck themselves” in a strategic move to attract advertisers

Member Content AVOW becomes key partner for managing Samsung’s Galaxy App Store inventory sales in the EU
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AVOW becomes key partner for managing Samsung’s Galaxy App Store inventory sales in the EU

AVOW, a global app growth marketing company specialising in Mobile OEM inventory, is thrilled to announce a significant European partnership with Samsung. With this strategic collaboration, AVOW will be a

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Cannes 2024: Reddit revamps Conversation Ads

Reddit has updated its Conversation Ads at this year’s Cannes Lions. As a result, the social media giant has embedded its ads within discussion threads to captivate users during peak

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WATCH: EE tackles online hate in new Euros campaign

EE has launched a multi-million-pound campaign highlighting all forms of online and offline hate. The campaign, which debuted during Friday’s [14 June 2024] England vs. Scotland match, showcases how fans

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Disney expands CTV strategy with ‘advergaming’ launch

Disney has expanded its connected TV (CTV) strategy with the launch of new ad formats that incorporate games and shoppable features. In partnership with AI company Kerv, its expanded range

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Spotify launches new in-house agency, Creative Lab

Spotify has launched a new in-house creative agency, Creative Lab. According to the streaming giant, the move has been launched to collaborate with brands and agencies, driving creativity and enabling

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Madhive acquires omnichannel ad sales firm Frequence

Technology company Madhive has announced the acquisition of omnichannel ad sales provider, Frequence, for an undisclosed sum. Despite, the terms of the deal not being disclosed, the partnership will combine

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Spotify encourages Gen Z to vote in General Election in new campaign

Spotify has launched a new three-week campaign to encourage Gen Zs to vote in the upcoming UK General Election, on 4 July. As part of the campaign, the streaming giant

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In Pictures: Spotify launches largest global marketing campaign of 2024

Spotify has launched its biggest global marketing campaign since its 2023 Spotify Wrapped. The new campaign,“ My Spotify”, celebrates its millions of listeners and all of the ways they listen

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