Advertising

Spotify launches ‘Wrapped’ Experience at Outernet
Advertising

Spotify launches ‘Wrapped’ Experience at Outernet

Spotify is celebrating London’s listening habits with an immersive ‘Wrapped’ campaign at Outernet, located on Tottenham Court Road. The ‘Wrapped’ installation is part of the the company’s broader annual ‘Wrapped’

The Works celebrates togetherness in Xmas ad
Advertising

The Works celebrates togetherness in Xmas ad

The Works has launched a new campaign celebrating “the magic of togetherness”, in time for Christmas Titled ‘Time Well Spent,’ the campaign features the ad ‘Santa Pause,’ which stars a

Fussy launches Xmas ad
Advertising

Fussy launches Xmas ad

Fussy has launched a new Christmas advert for its limited edition Santa-inspired scent. Created by independent creative agency 10 Days, the ad features a short film that offers an X-rated

Converse features Charli XCX in Xmas ad
Advertising

Converse features Charli XCX in Xmas ad

Converse has launched a new campaign featuring Charli XCX. The campaign, which has already been displayed in Times Square and at the New York City Rockefeller Center, will roll out

Philadelphia unveils Xmas ad celebrating joys and challenges
Advertising

Philadelphia unveils Xmas ad celebrating joys and challenges

Philadelphia has launched a social-first Christmas campaign celebrating both the joys and challenges of the festive season. Developed by creative agency Ogilvy UK, the campaign coincides with the release of

Adobe names ex-Amazon exec as CMO
Advertising

Adobe names ex-Amazon exec as CMO

Adobe has appointed Lara Balazs as its new Chief Marketing Officer (CMO) and Executive Vice President for Global Marketing. Previously, she served as CMO at Intuit, a financial software company,

TUI’s Xmas ad returns with festive storybook ‘Twas the Flight Before Christmas’
Advertising

TUI’s Xmas ad returns with festive storybook ‘Twas the Flight Before Christmas’

TUI’s much-loved Christmas advert, Happy Holidays, is back for a second season, bringing Santa’s elves to sunny shores in a playful, heartwarming campaign. The 60-second film, which was TUI’s first-ever Christmas advert,

COMMENT: Stand Tall This Christmas: 4 Big Tips for Small Businesses
Advertising

COMMENT: Stand Tall This Christmas: 4 Big Tips for Small Businesses

The festive season is often the busiest time for businesses – particularly those in retail and hospitality. It’s crucial that smaller enterprises know how to boost their visibility and compete

Vodafone marks 40 years of festive connections in new ad
Advertising

Vodafone marks 40 years of festive connections in new ad

Vodafone has launched its latest Christmas advertising campaign, celebrating four decades of connecting loved ones during the festive season. Highlighting its legacy as the UK’s first mobile phone company, the

PubMatic promotes Harpreet Kallah to Associate Marketing Director, UK & MENA
Advertising

PubMatic promotes Harpreet Kallah to Associate Marketing Director, UK & MENA

PubMatic has announced the promotion of Harpreet Kallah to Associate Marketing Director for the UK and MENA regions. In her new role, Kallah will oversee strategic marketing initiatives in these

More Stories

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Watch now

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Watch now

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

Watch now

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Watch now

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Watch now

Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

Watch now

Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

Watch now

Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

Watch now

Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

Watch now

Member Content

Popular Topics

Industry insights and expert opinions across a range of different topics in the mobile marketing world

Advertising ➔

AI ➔

Analysis ➔

App Marketing ➔

AR/VR ➔

Beacons ➔

Case Studies ➔

Connected World ➔

Data Privacy ➔

Events ➔

Guest Columns ➔

Hardware ➔

Location ➔

mCommerce ➔

Member Content ➔

Messaging ➔

Metaverse ➔

Mobile Money ➔

News ➔

Social & Influencer Marketing ➔

Stats ➔

Sustainability ➔

Videos ➔

Whitepapers ➔

Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

Download now

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

Download now

The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

Download now

Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

Download now

The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

Download now

Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

Download now

No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

Download now

2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

Download now

2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

Download now

Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

Download now

Complete the form below: