Advertising

Ebay scraps fees for private sellers in new ad
Advertising

Ebay scraps fees for private sellers in new ad

Ebay has launched a new ad highlighting the potential of selling unwanted items. The See Things Differently’ campaign, which promotes the recent removal of fees for private sellera, tells the

After Party Studios lands second season with League of ’72
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After Party Studios lands second season with League of ’72

After Party Studios has announced that they will produce a second season of digital content for Sky Bet and the EFL’s League of ’72 channel and social platforms. This season

Emma Williams joins Listen as Director of Marketing and Partnerships
Advertising

Emma Williams joins Listen as Director of Marketing and Partnerships

Leading podcast production company, Listen, has announced the appointment of Emma Williams as Director of Marketing and Partnerships. This newly created role positions Williams at the forefront of the company’s

Waitrose unveils new campaign for No.1 range
Advertising

Waitrose unveils new campaign for No.1 range

Waitrose has launched a new seasonal campaign to promote its premium No.1 range, with a nationwide initiative developed by Saatchi & Saatchi. Earlier this year, Waitrose revamped its No.1 range,

Tom Daley stars in British Gas ‘same day service’ ad
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Tom Daley stars in British Gas ‘same day service’ ad

British Gas has featured long-term ambassador and five-time Olympic medallist Tom Daley in its latest advert, launching the energy provider’s ‘same day service promise.’ Created in collaboration with T&Pm and

Xbox research broadens to improve game development tools
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Xbox research broadens to improve game development tools

Xbox Research has broadened its focus to include developers and collaborate with product teams, aiming to provide data insights that improve its tools and services. The goal of this expansion

Vodafone Ireland launches inspiring ad on the impact of small connections
Advertising

Vodafone Ireland launches inspiring ad on the impact of small connections

Vodafone Ireland has launched a heartwarming new campaign that highlights the power of connection, developed by Grey London. Built on Vodafone’s belief that every connection, no matter how small, can

Currys teams up with Eddie Hall to promote standalone repair service
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Currys teams up with Eddie Hall to promote standalone repair service

Currys is aiming to boost awareness of its standalone repair service with a new four-part content series featuring former World’s Strongest Man champion, Eddie Hall. In the campaign, Hall forms

WATCH: Levi’s taps Beyoncé in new ad
Advertising

WATCH: Levi’s taps Beyoncé in new ad

Levi’s has enlisted global superstar Beyoncé for its latest advertisement, following the release of “Levii’s Jeans,” a song from her 2024 album Cowboy Carter. Leveraging Beyoncé’s legendary status, the campaign

WATCH: Samsung’s new ad features Galaxy AI and health tools
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WATCH: Samsung’s new ad features Galaxy AI and health tools

Samsung has launched a new global campaign designed to showcase the brand’s Galaxy AI tools. Produced by BBH Singapore, the ad expands on the concept of a “quarter-life crisis,” following

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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