Advertising

Dutch Game Garden to close in 2025
Advertising

Dutch Game Garden to close in 2025

Dutch Game Garden is set to close in January 2025. The company attributed the closure to “changes in opportunities and focus for public funding.” In a statement, the company said:

LG Ad Solutions pioneers new era of interactive TV experiences
Advertising

LG Ad Solutions pioneers new era of interactive TV experiences

LG Ad Solutions has introduced Native Screensaver Ads, a full-screen ad experience across LG Smart TVs’ Home Screen, LG Channels, and Content Store. Challenging the belief that viewers lose attention

SpongeBob SquarePants joins Brawl Stars for 25th anniversary takeover
Advertising

SpongeBob SquarePants joins Brawl Stars for 25th anniversary takeover

Brawl Stars has teamed up with Nickelodeon’s SpongeBob SquarePants for a month-long in-game takeover, running until October 2nd. In honour of the beloved cartoon’s 25th anniversary, fans can enjoy Bikini

LADbible Group names Mike Walsh as new Marketing Director
Advertising

LADbible Group names Mike Walsh as new Marketing Director

Mike Walsh, formerly VP of Integrated Marketing for Europe at VICE Media Group, has been named Director of Marketing at LADbible Group, effective immediately. In this new role, Walsh will

AppsFlyer partners with Unity Ads
Advertising

AppsFlyer partners with Unity Ads

AppsFlyer has teamed up with Unity Ads to introduce its integration with Privacy Sandbox on Android. Working closely with Google’s Android Sandbox team, AppsFlyer has also unveiled one of the

Old El Paso unveils ‘Turn It Up’ campaign to captivate a Gen Z audience
Advertising

Old El Paso unveils ‘Turn It Up’ campaign to captivate a Gen Z audience

Old El Paso has launched its ‘Turn It Up’ campaign, aiming to boost Gen Z interest in its latest Street Vibes range. Supported by a £1.1m investment, the ‘Turn It

Nando’s unveils giant bottle in Shoreditch
Advertising

Nando’s unveils giant bottle in Shoreditch

Nando’s has introduced a massive inflatable bottle of PERi-Ketchup in Shoreditch, London, to celebrate the launch of their new spicy grocery product. Developed by St Marks Studios in collaboration with

VMO2 names Tesco Mobile CCO Brand Director
Advertising

VMO2 names Tesco Mobile CCO Brand Director

Virgin Media O2 (VMO2) has appointed Rachel Swift as its new Brand and Advertising Director, succeeding the outgoing Simon Groves. Swift will assume her new role at the end of

Sidemen joins EE for nation-wide gaming event
Advertising

Sidemen joins EE for nation-wide gaming event

EE has announced it aims to “gamify the nation” by launching the world’s “biggest playable arcade” at Brighton Pier and Wembley Stadium on 7 September. With the participation of Sidemen

iD Mobile pokes fun at rivals with transfer-themed billboard ads
Advertising

iD Mobile pokes fun at rivals with transfer-themed billboard ads

iD Mobile has tapped into the excitement of football’s transfer deadline day over the weekend. Created by the creative agency Trouble Maker, the out-of-home campaign showcases images of customers who

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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